Googleopoly refers to the antitrust
DoubleClickanti-competitive claims and effects.
It is argued that the essence of online advertising market is the exceptional interrelationships among segments, networks, people, products, services, and technologies. These are argued to be highly interdependent markets rather than separate and distinct.
If this is applicable,
DoubleClick-- the dominant banner-ad provider-- will broadly control the way traffic and money flow across the worldwide web, and this merger would substantially lessen competition.
*cite journal |author= [http://googleopoly.net/ Scott Cleland's Senate Testimony] | title="on September 27, 2007”
*cite journal | author=Nawar, Abdel-Hameed | title="E-Commerce Lecture Note" The Risk of Googleopoly| journal=Cairo University,| year=2007 | volume=
*cite journal |author= [http://www.roughtype.com/archives/2007/04/googleopoly.php Nicholas Carr's Blog] | title="April 2007”
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