C. F. Hathaway Company

C. F. Hathaway Company is a private manufacturer of shirts for men and boys, located in Waterville, Maine. It was founded in 1837 and made uniform shirts for Union soldiers during the American Civil War. It is most famous for its "man with an eye patch" advertising campaign, which was created by Ogilvy & Mather in 1951.Fact|date=April 2008 The man who appeared in the ad was Baron George Wrangell, who was a Russian aristocrat with 20/20 vision, [cite web
url=http://www.time.com/time/magazine/article/0,9171,844888,00.html
title=Baron George Wrangell obituary
date=1969-06-20
accessdate=2008-04-02
publisher=Time] but the advertisement's creator, David Ogilvy, was inspired by a picture of Lewis Douglas, who had lost an eye in a fishing accident. [cite web
url=http://www.time.com/time/magazine/article/0,9171,859832,00.html
title=One Eyed Flattery
date=1952-06-23
accessdate=2008-04-02
publisher=Time]

The company closed its Maine factory in 2002, making it the last major American shirt company to produce shirts in the United States.cite web
url=http://query.nytimes.com/gst/fullpage.html?res=9903E5D8113DF933A15753C1A9649C8B63&scp=1&sq=c.f.+hathaway+maine&st=nyt#
title=Hathaway Closes Maine Factory, Last Major U.S. Shirt Plant
date=2002-10-20
accessdate=2008-04-02
publisher=The New York Times]

References

External links

* [http://www.ciadvertising.org/SA/fall_02/adv382j/ilovebamboo/ogilvy/hathaway_enh.jpgExample of "man with an eye patch" advertisement]