T3 (The Think Tank)

T3 (The Think Tank)

Infobox Company
company_name = T3
company_
company_type = Private
foundation = Austin, Texas (1989)
location = Austin, Texas
key_people = Gay Gaddis, CEO

industry = Advertising
products =
num_employees = 250
homepage = [http://t-3.com/ www.t-3.com]

Company

T3 is an independent integrated marketing and advertising firm with headquarters in Austin, Texas and offices in New York City and San Francisco. The agency was founded in 1989 by CEO Gay Gaddis. Today, T3 is the largest independent advertising agency owned by a woman in the United States, with capitalized billings over $230 million. Advertising Age http://adage.com/datacenter/datapopup.php?article_id=116375] Fortune Small Business http://money.cnn.com/magazines/fsb/fsb_archive/2006/05/01/8376224/index.htm]

Clients

T3's clients include Dell, Marriott, JCPenney, JPMorgan Chase, Cisco, UPS, John Deere, Universal, Ingenix, Microsoft, and the Wall Street Journal.

Work and Awards

T3 ranks among AdWeek’s Top 100 AgenciesFact|date=February 2008 and Advertising Age's 2006 Top 100 U.S. Marketing Services Agencies lists. Recent noteworthy work includes Wall Street Journal’s “Every Journey Needs a Journal” site [ Webpicks http://www.commarts.com/web-sites/journey-needs-journal.html] [ Creative Showcase http://www.imediaconnection.com/content/14265.asp)] JCPenney’s desktop application, JCPToday [JCPday http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1003599526)] , Dell’s Virtual Office [WebAwards http://www.webaward.org/winner.asp?eid=8279)] , and Marriott’s Plug-In Site. [ The future of Guest Room Technology http://www.hotelnewsresource.com/article26918.html]

Family Friendly Policies

"T3 and Under" is the agency’s in-house childcare program that allows new parents to bring their babies to work until they are nine months old. Dogs are an important part of the team too. T3’s family-friendly workplace programs have been recognized by the White House, “The Today Show,” The New York Times, Fortune Small Business and most recently, “Good Morning America.” [Good Morning America http://abcnews.go.com/GMA/LifeStages/story?id=3602802&page=1]

References


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