Employer value proposition
- Employer value proposition
An Employer Value Proposition is shorthand for both employer value proposition and employee value proposition. It describes a fair deal struck between an employer who derives value from the relationship and an employee who derives value from the relationship. When only one half this deal is acknowledged/used, there is no employer value proposition. An Employer Value Proposition is only complete and useful when both employer and employee are explicitly agreed about what they will each put into the deal and what they will each take out. Implicit in the term employer value proposition is the notion of communication. Any communication direct to employees or potential employees regarding any aspect of their employment must reflect both sides of the deal to be effective. An employer brand derives its authenticity and power from the employer value proposition.
References
Cite book
author=Donkin, Richard
title=Blood Sweat & Tears: The Evolution of Work
year=2001 | publisher=TEXERE Publishing Limited
isbn=1-58799-076-8
cite web
url=http://www.cipd.co.uk/NR/rdonlyres/D0AC3CB0-BC5F-44F5-886D-4C00276F2208/0/empbrandguid.pdf
title=Employer branding: A no-nonsense approach
accessdate=2008-07-02
publisher=Chartered Institute of Personnel and Development
year=2008|format=PDF|language=English
Cite book
author=Klein, Naomi
title=No logo: Taking Aim at the Brand Bullies
year=2000
publisher=Picador
isbn=0-312-27192-1
Cite book
author=Olins, Wally
title=On Brand
year=2004
publisher=Thames & Hudson
isbn=0500285152
Cite book
author=Michelli, Joseph
title=The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
year=2006
publisher=McGraw-Hill
isbn=9780071477840
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