Big Red (gum)

Big Red (gum)

Big Red is an artificially flavored cinnamon chewing gum made by Wrigley's. The brand was released in 1975. Despite it not being a sugarless gum, in 2003 in the United States, Wrigley's replaced some of the sugar with aspartame and Ace K, both artificial sweeteners. Big Red was available in the UK & Ireland in the mid-to-late 1990s, but is no longer available there.It is a very popular souvenir for visitors to the US from Ireland or the UK.Fact|date=February 2008 Big Red was also released in 2004 in Australia, but was soon discontinued. Some specialty sweets shops however, do still stock it. It was re-released again in late 2007. It is also available in parts of Sweden, the gum sold in Sweden is not red but white.

The "Big Red" song

Like its sister product, Juicy Fruit, Big Red also had its own jingle, which was used from 1979 to 1998. It was sung by Ryan Devereaux. Many of the commercials showed couples passionately kissing in a romantic setting, which would later be parodied by a number of TV shows, including Saturday Night Live.

In August 2008, Wrigley teamed with popular singer-songwriter, Ne-Yo, to update the classic jingle.

External links

* [http://www.wrigley.com/wrigley/products/products_big_red.asp Wrigley's page on Big Red]
* [http://www.instructables.com/id/Burn-Yourself-with-Big-Red-Gum/ How to burn yourself with Big Red Gum]
* [http://ne-yofan.com/news/big-red-jingle/ Ne-Yo Big Red Jingle]


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