The Penny

The Penny

The Penny was a planned free alternative newspaper for London, based on the model of New York’s Village Voice and other North American alt-weeklies. [Kiss, Jemima. "New London title builds on web community", journalism.co.uk . March 9, 2006 ( [http://www.journalism.co.uk/2/articles/51750.php] ). Retrieved on 2007-10-11] The paper’s initial launch team including publisher Savannah Christensen and editor Mike Wendling produced a pilot issue in March 2006. [Kiss, Jemima. "New London title builds on web community", journalism.co.uk . March 9, 2006 ( [http://www.journalism.co.uk/2/articles/51750.php] ). Retrieved on 2007-10-11] The pilot issue featured an in-depth profile of Bethnal Green and Bow MP George Galloway, written by Wendling. Another issue with a print run in excess of 100,000 was released in August of the same year. The cover story was a feature on innovative climate change initiatives in London, and was written by freelancer Tom Burgis.Problems securing funding and advertising in the wake of the launch two daily freesheets (the Associated Newspapers’ London Lite and News International’s thelondonpaper) meant that the paper closed shortly after the second issue.After the paper folded, Wendling went on to work for BBC Radio, while Christensen founded the London-based social networking website FridayCities.com.

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