Peer39

Infobox Company
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type = Corporation
genre =
foundation = 2006
founder = Amiad Solomon
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location = New York, NY
Petah Tikva, Israel (R&D Center)
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industry = Online Advertising
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num_employees = 50
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subsid =
tagline = "Semantic Advertising Solutions"
homepage =
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Peer39, Inc. is an online semantic advertising company based in New York City, with research and development facilities in Israel.

Peer39 applies the principles of natural language processing (NLP) and machine learning to online advertising solutions for publisher sites, including user-generated content, social networks, blogs and online forums. The company also maintains a lab in its research center that focuses on semantic technology, web classification and the development of new Web 3.0 capabilities in the fields of advertiser brand protection, page sentiment analysis and content monetization.

Peer39 was founded in early 2006 by engineers and scientists from academic research centers including the Institute for Advanced Study at Princeton and the Technion – Israel Institute of Technology. The company is backed by Canaan Partners and has raised funding from Canaan, [cite web
author =
title = Portfolio Companies
publisher = Canaan Partners
url = http://www.canaan.com/home/companies/
date =
accessdate = 2008-02-18 ]
JPMorgan and Dawntreader Ventures. [cite web
author =
title = Former Shopping.com CEO Ciporin starts Peer39
publisher = VentureBeat Wire
url = http://venturebeat.com/2007/03/06/former-shoppingcom-ceo-ciporin-starts-peer39-new-natural-language-ad-start-up/
date = 03.06.07
accessdate = 2008-02-18 ] [cite web
author = Batya Feldman
title = On-line advertising start-up Peer39 raises $8m
publisher = Globes
url = http://www.marketwatch.com/news/story/on-line-advertising-start-up-peer39-raises/story.aspx?guid=%7B4BB237BF%2D7E42%2D4280%2D98D9%2D060BA50B7F72%7D
date = Nov. 8, 2007
accessdate = 2008-02-18 ] [cite web
author = Amanda Fung
title = Israeli startup Peer39 raised $8.2 million
publisher = Crain Communications
url = http://www.crainsnewyork.com/apps/pbcs.dll/article?AID=/20071106/FREE/71106010/
date = November 06. 2007
accessdate = 2008-02-18 ]

In July 2008, Peer39 was named one of Ten Web Startups to Watch [cite web
author = Lissa Harris
title = Ten Web Startups to Watch
publisher = Technology Review published by MIT
url = https://www.technologyreview.com/Biztech/20923/page8/
date = July/August 2008
accessdate = 2008-07-24 ] by MIT's Technology Review. Also in July 2008, the company was chosen by Silicon Valley venture organization AlwaysOn (AO) to the Global 250, recongizing Peer39 as one of the top 250 private technology companies in the world. [cite web
author = AlwaysOn
title = AO Global 250 Winners
publisher = AlwaysOn Network
url = http://alwayson.goingon.com/permalink/post/27959
date = July 17, 2008
accessdate = 2008-07-24 ]

References

External links

* [http://www.peer39.com/ Official Homepage]
* [http://www.techcrunch.com/2008/06/30/a-first-look-inside-peer39-its-semantic-advertising-technology/ A First Look Inside Peer39 & Its Semantic Technology] from TechCrunch, June 30, 2008
* [http://www.beet.tv/2008/08/google-adsense.html/ New Semantic Ad Network Takes on Google Adsense] from Beet.TV, August 5, 2008