Flit

Flit

Flit or FLIT is the brand name for an insecticide with the primary active ingredient of pyrethrum. It is most often used to control adult mosquitos. Spraying it into the air kills adult mosquitos that are present and then by settling onto surfaces it kills mosquitos that may later land. A device called a "flit gun" was often used to perform the spraying, although today backpack-mounted and aerial sprayers have largely replaced flit guns.

Flit is best known today because in 1928, when Standard Oil Company manufactured it, they promoted it with a very successful and long running advertising campaign. Theodor Seuss Geisel created the artwork for this campaign, years before he started writing the children's books that made him famous as Dr. Seuss. The ads typically contained the tagline "Quick, Henry, the FLIT!" and showed people threatened by whimsical, menacing insect-like creatures that will look familiar to fans of Dr. Seuss's later work. This advertising campaign continued for 17 years and made "Quick, Henry, the FLIT!" into a national catchphrase.

References

* [http://orpheus.ucsd.edu/speccoll/dsads/index.shtml The Advertising Artwork of Dr. Seuss]


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  • Flit — Flit; flit·ing; flit·tern; flit·ters; flit; flit·ter; flit·ting·ly; …   English syllables

  • flit — vb Flit, flutter, flitter, flicker, hover suggest the movements of a bird or other flying or floating thing and mean to move in a manner like or reminiscent of such movements Flit implies a light and swift passing from place to place or point to… …   New Dictionary of Synonyms

  • Flit — Flit, v. i. [imp. & p. p. {Flitted}; p. pr. & vb. n. {Flitting}.] [OE. flitten, flutten, to carry away; cf. Icel. flytja, Sw. flytta, Dan. flytte. [root]84. Cf. {Fleet}, v. i.] 1. To move with celerity through the air; to fly away with a rapid… …   The Collaborative International Dictionary of English

  • flit — flȉt m <N mn flìtovi, G flìtōvā> DEFINICIJA 1. tehn. zast. aparat iz kojega se potiskivanjem klipa raspršuje tekućina koja ubija muhe i druge insekte 2. pren. ono što je za koga vrlo neugodno ili ga uništava, donosi neugodnosti [to je za… …   Hrvatski jezični portal

  • Flit — Flit, a. Nimble; quick; swift. [Obs.] See {Fleet}. [1913 Webster] …   The Collaborative International Dictionary of English

  • Flit — oder flow control digit (auch flow unit [1]) ist ein Begriff aus der Router und Netzwerktechnik und bezeichnet das elementare Datenpaket der Flusskontrolle. [2] Erklärung Zur effizienteren und einfacheren Behandlung werden in einem… …   Deutsch Wikipedia

  • flit — [flıt] v past tense and past participle flitted present participle flitting [I always + adverb/preposition] [Date: 1100 1200; : Old Norse; Origin: flytja to carry around ] to move lightly or quickly and not stay in one place for very long ▪ Birds …   Dictionary of contemporary English

  • flit — [flit] vi. flitted, flitting [ME flitten < ON flytja, akin to OE fleotan, FLEET2] 1. to pass lightly and rapidly [memories flitted through his mind] 2. to fly lightly and rapidly; flutter 3. [Scot. or North Eng.] to move to other quarters, esp …   English World dictionary

  • flit — s.m.inv. BU insetticida liquido a spruzzo per uso domestico {{line}} {{/line}} DATA: 1931. ETIMO: nome commerciale, tratto dall ingl. fly tox veleno per le mosche …   Dizionario italiano

  • flit — • flit, flitighet, arbetsamhet, strävsamhet, idoghet, trägenhet …   Svensk synonymlexikon

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