60s 70s 80s

Infobox Single
Name = 60s 70s 80s


Artist = Namie Amuro
from Album = Best Fiction
B-side =
Released = flagicon|Japan March 12, 2008
flagicon|South Korea March 19, 2008
Format = CD Single, CD&DVD
Genre = J-Pop, Hip Pop
Length =
Label = Avex Trax
Writer = MICHICOcite web | url=http://www.visionfactory.jp/news/news_archives/0801171300_amuro.html | title=New Singleタイトル決定! | accessdate=2008-02-01]
Producer =
Certification =
Chart position =
Last single = "Funky Town"
(2007)
This single = "60s 70s 80s"
(2008)
Next single = "TBD" (2008)
Misc = Extra album cover
Upper caption = Alternate cover
Background = khaki


Lower caption = CD only Version

"60s 70s 80s" is Namie Amuro's 33rd solo single under the Avex Trax label.cite web | url=http://www.avexnet.or.jp/amuro/info.html | title=Information Amuro Namie Official Website | accessdate=2008-02-01] It was released in CD and CD&DVD formats on March 12, 2008, 11 months since her previous single "Funky Town", and nearly 9 months after her successful album "Play". This single continues her successful comeback, as it had her highest first week sales since 2000's NEVER END even at a time when CD single sales are dramatically decreasing. It became her first #1 since 1998's I Have Never Seen, and her highest selling single since 2000's NEVER END. "60s 70s 80s" is currently the #8 single of 2008, Namie's highest yearly chart position in almost 8 years.

Overview

"60s 70s 80s" is the 33rd single and the first triple A-Side single released by Amuro Namie, and contains a total of three songs, "NEW LOOK", "ROCK STEADY", and "WHAT A FEELING". Each of these three songs is used in a massive campaign ad for Vidal Sassoon's latest shampoo and conditioner products. In addition, each song represents a certain time period starting with the 1960's, then 1970's, and finally 1980's.

The first song, "NEW LOOK", represents the 1960's and features a sample from The Supremes's "Baby Love". Like many of her other single songs, this song is produced by T.Kura and MICHICO. "ROCK STEADY" represents the 1970's and features a sample from Aretha Franklin's song "Rock Steady". It is produced by MICHICO and MURO, whose last working with Namie was during her Suite Chic project. The last song, "WHAT A FEELING" represents the 1980's and features samples from Irene Cara's "What a Feeling", which was used as the theme for the 1983 film Flashdance. Shinichi Ōsawa and michico worked on the production of "WHAT A FEELING".

Namie first performed these songs on January 17, 2008 in front of a selected audience of 150 people. Her second official performance of these songs is in the second leg of her tour PLAY More 07-08. The promotional videos of "NEW LOOK" and "ROCK STEADY" were released in January, with the video for "WHAT A FEELING" premiering on March 1 on MTV.

In just two days, this single surpassed the first week sales of "Baby Don't Cry", her best selling single since "Say the Word" in 2001 despite not reaching the #1 position on the dailies by its release. However, within four days of its release the single reached the #1 spot on the charts. This became Namie's first #1 on the Oricon Daily Chart since 2004's, "GIRL TALK / the SPEED STAR". The single debuted at #2 on the weekly charts with over 114,000 copies sold and became Amuro's highest first week sales since 2000's "Never End". A week after its release, the single reached #1 on the weekly chart, making it Amuro's 10th number one single and her first number one single in 10 years. By its third week of release however, the single reached #2 on the Oricon charts, being kicked off the top position by 20 Century's "Ore Ja Nakya, Kimi Ja Nakya " by a mere 1,686 copies.

Tracklist

CD only format

# "NEW LOOK" - 4:01
Lyrics & Music by michico, T.Kura, Brian Holland & Eddie Holland
Produced by T.Kura for Giant Swing Productions
# "ROCK STEADY" - 3:31
Lyrics & Music by michico, MURO, & Aretha Franklin
Produced by MURO (King of Diggin' Production)
# "WHAT A FEELING" - 3:49
Lyrics & Music by michico, Shinichi Osawa, Keith Forsey, Irene Cara, & Giorgio Moroder
Produced by Shinichi Osawa
# "NEW LOOK (Instrumental)" - 4:00
# "ROCK STEADY (Instrumental)" - 3:31
# "WHAT A FEELING (Instrumental)" - 3:47

CD and DVD

CD portion

# "NEW LOOK" - 4:01
Lyrics & Music by michico, T.Kura, Brian Holland & Eddie Holland
Produced by T.Kura for Giant Swing Productions
# "ROCK STEADY" - 3:31
Lyrics & Music by michico, MURO, & Aretha Franklin
Produced by MURO (King of Diggin' Production)
# "WHAT A FEELING" - 3:49
Lyrics & Music by michico, Shinichi Osawa, Keith Forsey, Irene Cara, & Giorgio Moroder
Produced by Shinichi Osawa
# "NEW LOOK (Instrumental)" - 4:00
# "ROCK STEADY (Instrumental)" - 3:31
# "WHAT A FEELING (Instrumental)" - 3:47

DVD portion

# "NEW LOOK" (Video Clip)
# "ROCK STEADY" (Video Clip)
# "WHAT A FEELING" (Video Clip)

Personnel

* "New Look"
**Namie Amuro – vocals
**Namie Amuro, Tiger, michico - background vocals
**T.Kura - all instruments
* "Rock Steady"
**Namie Amuro – vocals
**SUI - programming & keys
* "What a Feeling"
**Namie Amuro - vocals
**Shinichi Osawa - all instruments

Production

* "New Look"
**Producer - T.Kura
**Vocal Producer - michico
**Director - Yuichi Kodama
**Choreographer - Moritsune Morita, Nami Segawa, & Raymond Johnson
* "Rock Steady"
**Producer - MURO
**Vocal Producer - michico
**Director - Yusuke Tanaka
**Choreographer - SHUN
* "What a Feeling"
**Producer - Shinichi Osawa
**Vocal Producer - michico
**Director - Takeshi Nakamura
**Choreographer - Tetsuharu

TV performances

* March 10, 2008 - HEY! HEY! HEY! MUSIC CHAMP
* March 21, 2008 - Music Fighter
* March 23, 2008 - CDTV
* March 27, 2008 - Utaban
* April 5, 2008 - Music Fair 21

Charts

Oricon Sales Chart (Japan)

RIAJ certification

"60s 70s 80s" has been certified platinum for shipments of over 250,000 by the Recording Industry Association of Japan. [cite web | url=http://www.riaj.com/data/others/gold/200803.html | title=ゴールド等認定作品認定　2008年3月 | language=Japanese | accessdate=2008-05-04]

References