WZRT

Infobox Radio station
name = WZRT


city = Rutland, Vermont
area =
branding = Z97.1
slogan = Your Hit Music Station
airdate =
frequency = 97.1 MHz
format = Pop Contemporary Hit Radio
power =
erp = 1,150 watts
haat = 790 meters
class = C2
facility_id = 25741
coordinates = coord|43|36|17.00|N| 72|49|14.00|W|region:GB_type:city
callsign_meaning = Z97 RuTland
former_callsigns = WRUT (1974 to 1989)
owner = Pamal Broadcasting
licensee = 6 Johnson Road Licenses, Inc.
sister_stations = WDVT, WJEN, WJJR, WSYB
webcast =
website = [http://www.z971.com z971.com]
affiliations =

WZRT (97.1 FM) is a radio station broadcasting a Pop Contemporary Hit Radio format. Licensed to Rutland, Vermont, USA, the station serves the Lebanon-Rutland-White River Junction area. The station is currently owned by Pamal Broadcasting. Its slogans are "Your Hit Music Station" and "#1 For Today's Hit Music".

Z97 assumed the WZRT call sign in 1989. It was under the ownership of All Communications that Z97 increased its regional signal to 50,000 watts. Z97 branded itself as the "The Official Ski Station" and later on as "The Official Ski and Ride Station". Z97 broadcasted live from many restaurants and nightclubs throughout Killington. In particular, Z97 began a long relationship with two of Killington's largest and famous nightclubs with nightly and apres ski live broadcasts throughout ski season.

All Communications eventually sold out to H & D Media, which eventually became Excalibur Media. Z97 expanded its winter advertising base to include Okemo, Bromley, Magic Mountain, Sugarbush, West Mountain, and Stratton Mountain. During the latter half of the 1990s Z 97 would broadcast the popular, "Stratton Mountain Ski and Ride Show" live every Saturday morning from Stratton Mountain from 7:00 am to 10:00 am.

From 2003 until the middle of 2007, WZRT was in the process of being acquired by Catamount radio, but never eventually came to fruition. Under the different ownership, the station changed its identity to KISS-FM, following the already popular station from other markets. In early 2008, the station rebranded as Z97.1, adding the syndicated "Bob and Sheri" morning show from WLNK in Charlotte, NC.

WZRT / Z97 currently ranks as the number one radio station in Arbitron Market #181, (Lebanon, Rutland, White River Junction) with adults 12+, Monday to Sunday from 6:00 am to 12:00 am, average quarter hour shares (AQH)in the recently published Fall 2007 audience estimates.

References

On-Air Schedule

Weekdays:

6AM-10AM: The Bob and Sheri Show
10AM-3PM: Mandy
3PM-7PM: JD Redman
7PM-MID: Chris O'Neil

Saturday:

6AM-10AM: American Top 40 with Ryan Seacrest
10AM-2PM: Frankie G
2PM-7PM: Chris O'Neil
7PM-MID: Chris O'Neil

Sunday:

6AM-8AM: Backtrax USA with Kid Kelly
8AM-12PM: Rick Dees' Weekly Top 40 Countdown
12PM-6PM: Frankie G
6PM-MID: Chris O'Neil

External links

*FMQ|WZRT
*FML|WZRT
*FMARB|WZRT
* [http://www.z971.com/ Z97.1's official website]

Lebanon-Rutland-White River Junction Radio