Tredair

Tredair is a brand of British-made footwear made by the White & Co, a shoe design company in Northamptonshire. The company, established as a factory from 1880 to 2003 making classic men's footwear, sports footwear, cricketing shoes, Utility footwear to government specification during the early 1940s, a military contract for the Australian Army, and employed significant numbers of people in Daventry town centre and in the village of Earl's Barton at an ex-Barker's factory on Station Road. Until 1983, when the Dr Martins brand changed ownership, they shared the work of producing Dr. Martens boots and for a short time until the contract ended produced boots labelled "Dr Martens Tredair". At that time, the air-cushioned sole used felt to provide cushion, but the company took the opportunity to develop a foam filling, branching off and producing its own Tredair brand.

The company's director continues to design and procure shoes including Tredairs made at another local factory, a former cooperative, with some commercial success among American subcultures. Since Dr. Martens moved their production to China in 2003, British manufacturers like Tredair and Solovair have become more sought after.