Eggology

Infobox_Company
company name = Eggology
type = Private
foundation = 1993

location = flagicon| USACanoga Park, California
key_people = Brad Halpern, CEO
Carl Forshage, COO
industry = Food industry
products = Liquid organic egg white
Ice cream, baked goods
Koshercite news
author = Florence Fabricant | title = A Jug of Egg Whites
url = http://query.nytimes.com/gst/fullpage.html?res=9C07E6DC1F3DF93BA35753C1A961958260&scp=1&sq=eggology
work = Food Stuff | publisher = The New York Times | date = 1997-10-08 | accessdate = 2008-01-21
quote = Eggology egg whites, which contain no additives and are kosher....] and organic foods
Pet food
revenue = US$8.6 Million (2007)
num_employees = 18 (2007)cite news|author = Mark Madler|title = They Are The Egg Men|publisher=San Fernando Valley Business Journal|date=2008-01-07|accessdate=2008-01-21
url=http://www.sfvbj.com/industry_article_pay.asp?aID=34527986.8957357.1572233.2428888.3610364.965&aID2=120932]
homepage = http://www.eggology.com

Eggology, Inc. is an American food company established in 1993 and based in Canoga Park, California that specializes in the wholesale and retail marketing of liquid organic and conventional egg whites.cite web
url= http://www.ams.usda.gov/tmd/FSMIP/FY2001/IA0333%20.pdf
title= Organic Dairy, Poultry, and Eggs: Market Reviews and Competitive Analyses | format= PDF
author= Cooperative Development Services, Inc. | date= 2002-12-17 | accessdate= 2008-01-22
publisher= Iowa Department of Agriculture and Land Stewardship
pages= pg.44 | quote= While the vast majority of their product line is made from fresh conventionally produced eggs, they do make an organic version of the egg white product....] cite news
title = Eggology Inc. | url = http://www.ccof.org/pdf/nl_fall02.pdf | format = PDF
work = The Newsletter of CCOF | publisher = California Certified Organic Farmers
page = 36 | date = 2002-08-15 | accessdate = 2008-01-22 "Note: This citation establishes that the liquid egg white product is certified as "organic" in California."] In addition to its core egg white product, the company has diversified into baked goods and pet food.cite news
author = (staff) | title = Eggology launches Cool Cravings egg white ice cream
url = http://www.accessmylibrary.com/coms2/summary_0286-29061183_ITM
work = Ice Cream Reporter | publisher = The Gale Group | date = 2006-12-20 | accessdate = 2008-01-22
quote = Eggology, the leading all natural egg white company, has introduced a new line of ice cream called "Cool Cravings," featuring fresh egg whites instead of yolks....]

Products

The company's early focus was on liquid egg whites, still produced, for high-protein drinks for bodybuilders.cite web
url=http://www.eggology.com | title=Eggology Official Website
accessdate=2008-01-18] Product lines include yolkless baked goods, "Cool Cravings" ice cream, and "Norton's Naturals," organic pet food. Eggology's products are sold to food service providers and to retailers throughout the United States.

Distinguishing features and competitive position

The time to market ["time-to-market" is used here in a source to consumer sense rather than a product development sense] of Eggology's products has been a distinguishing factor for the company. In the case of the egg white products, they are shipped within hours of the eggs initially being laid, with no storage period before processing.cite news
author = Marcy Goldman
title = Safe & Thrifty Egg Whites for Baking & More (abstract only; full text available for purchase)
url = http://pqasb.pqarchiver.com/washingtonpost/access/27508122.html?dids=27508122:27508122&FMT=ABS&FMTS=ABS:FT&fmac=&date=Mar+18%2C+1998&author=Marcy+Goldman&desc=Safe+%26+Thrifty+Egg+Whites+for+Baking+%26+More
work = Food section | publisher = The Washington Post | date = 1998-03-18 | accessdate = 2008-01-21
quote = According to Brad Halpern ("chief eggsecutive") of Eggology, Inc., a commercial egg-separating facility based in Westlake Village, Calif., they are shipped within hours of being laid and are handled as soon as they get to the processing facility. (Regular supermarket eggs may spend a few weeks making their way from farm to store.)] The safety of the main egg white product has also been a factor in increasing sales. A USDA inspector retains an office on the Eggology premises and the company's inspection routine significantly exceeds government mandates.

There are conflicting reports as to the position of Eggology in the organic egg products market. In a 2002 government report, the two major suppliers where noted as Primera Foods and Organic Valley without mentioning Eggology.cite web
url= http://www.ams.usda.gov/tmd/FSMIP/FY2001/IA0333%20.pdf
title= Organic Dairy, Poultry, and Eggs: Market Reviews and Competitive Analyses | format= PDF
author= Cooperative Development Services, Inc. | date= 2002-12-17 | accessdate= 2008-01-22
publisher= Iowa Department of Agriculture and Land Stewardship
pages= pg.38 | quote= There are two major suppliers of organic egg products for purchase by most majorproduct lines: Primera Foods and Organic Valley.] However, in a 2006 ice cream industry report, Eggology is referred to as "the leading all natural egg white company". This apparent discrepancy may be due to the growth of the company over the intervening four years, as evidenced by the government report noting 2001 revenue as US$1.6 million while the company revenue for 2007 was more than five times this figure.

Humane Practices

Eggology has received the "Certified Humane Raised and Handled" designation from Humane Farm Animal Care, [Humane Farm Animal Care (List of certified products) [http://www.certifiedhumane.org/popup-productlist.html] Retrieved on 2008-04-01.] a Virginia-based animal welfare auditing organization. [ [http://www.certifiedhumane.org] Retrieved on 2008-04-01. ] Among the criteria that must be met in order to earn certification are that animals be allowed to "engage in their natural behaviors," that they be raised with "sufficient space, shelter, and gentle handling" to minimize stress, and that their diet be free of added antibiotics or hormones. [ [http://www.certifiedhumane.org/whatis.html] Retrieved on 2008-04-04.]

References