Juan Pablo Gnecco

Juan Pablo Gnecco is the founder and chief executive officer of Studiocom, Gnecco specializes in Massively Multiplayer Online Games (MMOG’s), virtual worlds, online loyalty programs, kiosks and mobile technology, online media strategies, video-to-web integration, animation and original character development.

Prior to his shift to the digital industry, Gnecco founded a multimedia design firm and a commercial photography studio in his native Colombia. However it was an internship at Georgia Tech and later, a stint at iXL (now Scient), as the first creative director, which sparked his interest in utilizing the online space to solidify brand loyalty, and stimulate dialogue between consumers and brands.

In 1998, Gnecco launched Studiocom, an Atlanta-based digital advertising agency, in the privacy of his living room on a laptop. Today, Studiocom has evolved into an award-winning digital agency with clients such as The Coca-Cola Company, Mattel, Nestle, CVS/pharmacy, FX Networks, Baskin Robbins, Dunkin’ Donuts, Nicktoons, United Airlines, Sony, Phillips, Pilsner Urquell and more. The agency partnered with Mattel for the development of BarbieGirls.com, considered the fastest growing virtual world ever, and is also behind The Coca-Cola Company’s highly successful My Coke Rewards online loyalty program.

In addition to his professional achievements, in 2006 Gnecco founded and continues to serve as executive director for Colombianitos. The internationally- recognized non-profit, provides enrichment programs for Colombian children stricken by the violence that has plagued Colombia for the past several decades.

External links

*Volvo for Life Award [http://www.volvoforlifeawards.org/cgi-bin/iowa/english/heros/hero2004/5106.html]