97.5 Smooth Radio

97.5 Smooth Radio

Infobox Radio station
name = 97.5 & 107.7 Smooth Radio


slogan = Love Life. Love Music.
airdate = January 8 2008 | frequency = 97.5 MHz / 107.7 MHz / 101.2 MHz / 107.5 MHz | DAB = MXR Yorkshire, MXR North East. share =
share as of =
share source =
format = Oldies
owner = Guardian Media Group

97.5 & 107.7 Smooth Radio is an independent local radio station broadcasting to the north east of England. It launched at 8am on 8 January 2008, and is broadcast from new studios based at the Team Valley complex in Gateshead. The station competes with BBC Radio 2, aiming its music at listeners aged 45 and over, and is part of the national Smooth Network.

As well as being carried on FM, 97.5 & 107.7 Smooth Radio is being simulcast on several DAB multiplexes and online.

Origins

The licence for the station was originally awarded to the Saga Radio Group. However, GMG Radio inherited it following its purchase of Saga in December 2006. GMG had been granted permission by the regulator, Ofcom, to change the format of its Smooth FM stations in London and Manchester, and took the decision to change both the Smooth FM and Saga Stations to a new brand, Smooth Radio. All stations concerned ceased broadcasting on Friday 23 March 2007, and were replaced the following Monday by the new network.

Test transmissions for 97.5 & 107.7 Smooth Radio began on 22 November 2007, and an advertising campaign was launched in the region from Boxing Day. This included television commercials featuring images of some of the music industry's most notable artists, such as Buddy Holly, Diana Ross and Rod Stewart. The music format of the station is middle of the road, adult contemporary music, aimed at an audience aged 45 and over.

Presenters

* Tom Davies - "Smooth Breakfast"
* Mark Goodier - "Smooth Mid Mornings" (networked)
* Dave Johnson - "Smooth Afternoons" and "Sunday Mornings"
* Paul Wappat - "Drivetime" and "Saturday Afternoons"
* Steve Wells - "Smooth Evenings" and "Weekend Evenings"
* Steve Phillips - "Weekend Breakfasts" and "Smooth Nights (Tuesday - Wednesday)"
* Andy Peebles - "Andy Peebles' Soul Train"
* "Fiona Phillips - "Sunday Afternoon"
* Brian Clough - "Smooth Country"
* Glen Morris - "Smooth Nights" (Thursday - Monday)
* Matthew Rowe - "Holiday cover"

Other

* Mark Goodier's Mid Morning Show, Andy Peebles' Soul Train and Fiona Phillips' Sunday Afternoon Show are simulcast from 102.2 Smooth Radio in London, and are available on several other stations in the Smooth Network. Evening and overnight shows are also simulcast with some other Smooth stations. All other output is being produced locally.
* News is broadcast by Century Radio's News Team.

External links

* [http://www.smoothradionortheast.com/ SmoothRadioNortheast.com]
* [http://gmga.planetwideradio.com/SmoothNortheast Smooth Radio Online Stream] (requires Windows Media Player [http://www.microsoft.com/windows/windowsmedia/] )
* [http://www.gmgradiosales.co.uk/?section=news&page=latest&id=64 A smooth star is born in the Northeast] (GMG Radio press release about the launch from August 2007)
* [http://www.radiotoday.co.uk/news.php?extend.2833.2 Smooth Radio starts testing] (Radio Today, 18 December 2007)


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