- TRESemmé
TRESemmé is a well known UK hair stylist brand, founded by
Alberto-Culver , a hair-stylist who has been working in the trade for forty years [Bittar, Christine; [http://www.allbusiness.com/marketing-advertising/branding-brand-development/4686585-1.html Positioning: Tresemme Hair Line Goes Back To Its Roots] ; Brandweek; [2004-06-28] ; retrieved on [2007-12-24] ] .They reached high buyer status with the ad campaign 'Professional, Affordable' [ [http://www.ciao.co.uk/Tresemme_Vitamin_C_E_Natural__Review_5613712 "Professional. Affordable." It says it all!] ; ciao!;
2006-11-25 ; retrieved on2007-12-24 ] , which by 2004, an estimated $17 million was spent on advertising [Bittar, Christine; [http://www.allbusiness.com/marketing-advertising/branding-brand-development/4686585-1.html Positioning: Tresemme Hair Line Goes Back To Its Roots] ; Brandweek;2004-06-28 ; retrieved on2007-12-24 ] .. TRESemmé's products are now used widely in hair salons across the UK, being recommended for hair repair treatment from heating damage caused by hair ironing and blowdrying [ [http://www.hbhmagazine.com/brandNews.asp] ; retrieved on2007-12-24 ] .References
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