Fenchurch (clothing)

Infobox Company
company_slogan = "let the light in"
company_name = Fenchurch International Ltd.
company_
company_type = Distributor and wholesaler
foundation = 2000
location_city = London
location_country = United Kingdom
key_people =
industry = Consumer Goods
products = Apparel clothing
revenue =
net_income = USD $5-10MAlibaba.com - [http://www.alibaba.com/company/10502248.html Fenchurch] . Retrieved 22 December 2007.]
num_employees= 50
parent =
homepage = http://www.fenchurch.com/
footnotes =

Fenchurch is a company and brand of skater clothing,Slingshot - [http://www.slingshot.co.uk/portfolio/?pf_id=1153493729%26&pf_type=logo Portfolio: Fenchurch Clothing] . Retrieved 22 December 2007.] based in Acton, London in the United Kingdom. Although a relatively new brand, it has quickly become a significant part of the urban fashion scene.Time Out - [http://www.timeout.com/london/features/2067/4.html London's 50 best boutiques] . Retrieved 22 December 2007.]

History

Fenchurch was founded in 2000 and the brand name is derived from Fenchurch Street railway station in the City of London. The brand had a media launch in 2001 and the initial marketing promotion was through a team of sponsored professional skateboarders and BMXers.Fenchurch - [http://www.fenchurch.com/family/history.asp?year=2001 Fenchurch History: 2001] . Retrieved 22 December 2007.] Fenchurch products went on sale in 2002 and sales expanded into continental Europe during 2003. In 2005 a store was opened on Earlham Street in Covent Garden.citikey.com - [http://www.citikey.com/business/10286196 Fenchurch] . Retrieved 22 December 2007.]

Products

Fenchurch produces male and female skateboarding fashion collections, accessories, shoes and luggage. In 2007 the company produced a distinctive bag made from drinks can ring pullsSmart Planet - " [http://www.smartplanet.com/news/fashion/10000428/fenchurch-bottletop-bag-reuses-ring-pulls-fights-aids-looks-dazzling.htm Fenchurch Bottletop bag reuses ring-pulls, fights AIDS, looks dazzling] ". Retrieved 22 December 2007.] in association with HIV/AIDS charity Bottletop.Cooler - " [http://www.coolermag.com/fashion/category/accessories/bottletop-and-fenchurch-launch-stylish-bag-to-raise-funds-for-charity Bottletop and Fenchurch Launch Stylish Bag to Raise Funds for Charity] ". Retrieved 22 December 2007.] The collection includes a wide range of distinctive t-shirts embroidered with the "Fenchurch" stitch. Fenchurch also produces a "Fenchurch Friendly" collection of organic and fair trade clothing.Bread & Butter - [http://brandfeature.net/BBB_Online/pdf.php?id=788 Fenchurch] . Retrieved 22 December 2007.]

References