- WYBL
Infobox Radio station
name = WYBL
city = Ashtabula,Ohio
area = Ashtabula
branding =
slogan = 98.3 The Bull
airdate = More Country Music... Guaranteed!
frequency = 98.3MHz
format =Country Music
power =
erp = 5,300watt s
haat = 105.0 meters
class = A
facility_id = 87818
coordinates = coord|41|50|23.00|N| 80|44|36.00|W|region:GB_type:city
callsign_meaning = BulL
former_callsigns =
owner = Sweet Home Ashtabula, LLC
licensee =
sister_stations = WREO, WFUN,WFXJ-FM , WZOO
webcast =
website = [http://www.983thebull.com 983thebull.com]
affiliations =WYBL (98.3 FM) is a
radio station broadcasting aCountry Music format. Licensed toAshtabula, Ohio , USA, it serves the Ashtabula area. The station is currently owned by Sweet Home Ashtabula, LLC.'HISTORY'
More Country Guaranteed 98.3 The Bull went on the air in September 2005. The 98.3 FM frequency had actually belonged to then owner Clear Channel for a number of years. 98.3FM and sister station 107.5FM were purchased in an auction at the same time. 107.5FM was focused on and developed first as a Classic Rock station. 98.3FM "The Bull" came years later. Before becoming the country station that it would become, the signal of 98.3 was used for some time to run oldies (presumable to test the frequency and market for popularity). Soon after, The Bull came to air."'Original Lineup"'
6am-10am - McCoy in the Morning with Roger McCoy (later added Scony and Divin Dave Hatfield. Later Dave Hatfield left the show to pursue his own show on the station)(The show remains Roger and Scony to this day)
10am-3pm - Jake Andrews (left the station in April 2008 to pursue other goals)
3pm-7pm - Kristi Lee (left the station after only a few months to pursue other goals)
7p-Midnight - Paul West (has since pursued a career with Clear Channel in larger markets)
ALMOST THE END OF THE BULL
In Fall of 2007, Clear Channel sold the 5 station Ashtabula cluster to Media One Group. Rumors immediately began surrounding a format flip coming to one of the stations in the cluster. Although "The Bull" had garnered a strong cult following, "The Bull" appeared to be on the "hot seat" the most of the stations in the cluster having never gained the popularity of its sister stations WREO-FM (Hot AC), WFXJ-FM (Classic Rock), WZOO-FM (top 40 at the time), and WFUN-AM (news-talk at the time).
SUCCESS
After all, the format flip rumors did turn out to be true, although NOT for "The Bull". In a surprising move, Media One Group elected to change the CHR WZOO-FM to an Oldies Formatted "Magic Oldies". Thus, leaving "The Bull" to continue on serving Ashtabula County!
External links
*FMQ|WYBL
*FML|WYBL
*FMARB|WYBL
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