reverse marketing — UK US noun [U] ► MARKETING activities to make it easy for people to find and choose a particular company s products and services, for example through general advertising, rather than marketing to a particular group of possible customers: »The… … Financial and business terms
Reverse Marketing — Übergang von dem häufig anzutreffenden, stark operativ und reaktiv ausgestalteten ⇡ Beschaffungsmarketing zu einer Integration der strategischen Beschaffungspolitik in die strategische Unternehmensplanung … Lexikon der Economics
reverse flex — USA The concept of reverse flex applies during the syndication process of a syndicated loan facility. It is the opposite of market flex. If the loan marketing by the arranger is so successful that more lenders are willing to commit larger amounts … Law dictionary
Reverse logistics — stands for all operations related to the reuse of products and materials. It is the process of planning, implementing, and controlling the efficient, cost effective flow of raw materials, in process inventory, finished goods and related… … Wikipedia
Reverse graffiti — advertising Cadwalader s in Cardiff Reverse graffiti, also known as clean tagging, dust tagging, grime writing, green graffiti or clean advertising, is a method of creating temporary or semi permanent images on walls or other surfaces by removing … Wikipedia
Reverse telephone directory — A reverse telephone directory (also known as a gray pages directory, criss cross directory or reverse phone lookup) is a collection of telephone numbers and associated customer details. However, unlike a standard telephone directory, where the… … Wikipedia
Reverse mortgage — A reverse mortgage (known as lifetime mortgage in the United Kingdom) is a loan available to seniors (62 and older in the United States), and is used to release the home equity in the property as one lump sum or multiple payments. The homeowner s … Wikipedia
Reverse auction — A reverse auction (also called procurement auction, e auction, sourcing event, e sourcing or eRA) is a tool used in industrial business to business procurement. It is a type of auction in which the role of the buyer and seller are reversed, with… … Wikipedia
Reverse osmosis — Schematics of a reverse osmosis system (desalination) using a pressure exchanger. 1: Sea water inflow, 2: Fresh water … Wikipedia
reverse — An informal name for a reverse repurchase agreement. American Banker Glossary * * * ▪ I. reverse re‧verse 1 [rɪˈvɜːs ǁ ɜːrs] verb [transitive] 1. to change something such as a decision, judgement, or process so that it is the opposite of what it… … Financial and business terms
