- U.S. Route 78 Business (Athens, Georgia)
U.S. Highway 78 Business in Athens is a Bannered U.S. Highway in
Athens, Georgia , concurrent with S.R. 10, with its western terminus beginning at S.R. 316 inOconee County, Georgia , and its eastern terminus at S.R. 10 Loop.Prior to the completion of the Paul Broun Parkway/Athens Perimeter and
Georgia 316 , the Broad Street and Atlanta Highway portions of Highway 78 Business carried U.S. Highways 78 and 29 through Athens' downtown and commercial west side. US 29 entered Athens via North Avenue and Thomas Street, joining US 78 at the Broad Street-Thomas Street-Oconee Street intersection downtown. The combined highways continued to thePepsi bottling plant in Bogart, where US 78 turned left onto the Moina Michael Highway and US 29 continued straight into Bogart.Names of Business 78 in Athens
Moina Michael Highway
Business 78 retains the Moina Michael Highway designation between
Georgia State Route 316 and Atlanta Highway.Atlanta Highway
Business 78 has become known worldwide as part of the route to the
Love Shack byThe B-52's . Atlanta Highway is the main suburban commercial strip in Athens, withGeorgia Square Mall and a multitude of big box stores and car dealerships. Epps Bridge Parkway, an extension ofGeorgia State Route 316 , forms an interchange with Atlanta Highway just west of the MiddleOconee River .Broad Street
The highway changes its name to Broad Street as it approaches the city center. Landmarks include
The Varsity restaurant, aNuwaubian temple, and theUniversity of Georgia . Monuments to Confederate soldiers andElijah Clarke line the median strip opposite the University. At Thomas Street, Broad Street continues east, while Business 78 follows Oconee Street southeast.Oconee Street and Oak Street
Oconee Street is signed as Business 78 for only several blocks, as Oconee Street goes up Carr's Hill just east of the North Oconee River. Business 78 follows Oak Street to go around the hill.
When Business 78 rejoins the primary route of 78 (which follows the S.R. 10 Loop to the south of the city), the road changes name again, to Lexington Road.
Related U.S. routes
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U.S. Highway 78 ee also
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List of U.S. Routes
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