Zlango

Zlango is an icon-based language built for web and mobile messaging. Zlango Ltd., the Israeli company which created and owns Zlango, has released a Java and Brew application for mobile phones which uses the Zlango icon language to create a new form of SMS, called ZMS, using Zlango's icons instead of words cite web | last = Arrington | first = Michael | title = TechCrunch – Zlango's icon-based Language for SMS | url=http://www.techcrunch.com/2006/06/28/zlangos-icon-based-language/ | accessdate = 2007-12-17 ] . Online, Zlango is available for composing messages and then sharing them in e-mail, publishing them on the Zlango site, embedding them in blogs, spaces, sites, and more [cite web | title = http://www.zlango.com | url=http://www.zlango.com | accessdate = 2007-12-17 ] .

Zlango in the world

Zlango's products are currently released in many countries, as well as over the Web in many forms. Zlango's mobile application is released in Israel with the operators Pelephone, Orange, and Cellcom, in the Philippines with the operator Globe, in the Caribbean with the operator bMobile (Cable & Wireless) [cite web | title = http://www.zlango.com/mobileSupport | url=http://www.zlango.com/mobileSupport | accessdate = 2007-12-17 ] , in the Ukraine with the operator Kyivstar [cite web | title = King Kong Kiev | url=http://zlango.typepad.com/zlango_blog/2007/12/king-kong-kiev.html | accessdate = 2007-12-17 ] , and in Switzerland with the operator Swisscom [cite web | title = Zlango icon language infiltrates Swisscom Labs | url=http://zlango.typepad.com/zlango_blog/2007/10/zlango-icon-lan.html | accessdate = 2007-12-17 ] .
Apart from Zlango's website, Zlango also has an ICQ plug-in in several languages and countries that allows you to use Zlango icons to chat with your contacts [ cite web | title = Zlango in ICQ (Hebrew) | url=http://zlango.typepad.com/zlango_iblog/2007/10/-icq.html | accessdate = 2007-12-17 ] .
Zlango also appeared in the Israeli Children's Channel as a game show [cite web | title = Zlango on Kids TV | url=http://zlango.typepad.com/zlango_blog/2007/09/zlango-on-child.html | accessdate = 2007-12-17 ] .

Background

Zlango was created in 2004 by Yoav Lorch, an author and playwright, as an attempt to shorten text messages. When he found that abbreviated texts only removed 20% of letters, he decided to enter the field of pictographic language. The name Zlango is a combination of lingo, slang, and language, with the letter Z as homage to Esperanto creator L. L. Zamenhof [cite web | title = New Israeli Cell Phone Language Says It With Symbols | url=http://zlango.typepad.com/zlango_blog/2006/06/new_israeli_cel.html | accessdate = 2007-12-17 ] . On February 2007, Zlango Ltd. announced that it raised $12 million from the VCs Benchmark and Accel [ cite web | last = Arrington | first = Michael | title = TechCrunch – Zlango Update – BenchMark and Accel Invest $12 Million | url=http://www.techcrunch.com/2007/02/11/zlango-update-benchmark-and-accel-invest-12-million/ | accessdate = 2007-12-17 ] . Zlango Ltd.'s Tel Aviv offices currently include around 40 employees.

The Language

Zlango currently includes more than 200 icons in several different categories, but according to Zlango representatives, Zlango will eventually include the option for users to add their own icons, and that unused icons will be cycled out. This means that Zlango will be an ever-evolving language [cite web | last = Carthy | first = Roi | title = TechCrunch – Zlango Launches Web Play | url=http://www.techcrunch.com/2007/09/26/zlango-launches-web-play/ | accessdate = 2007-12-17 ] . Zlango icons are also not definitive, and most icons have multiple meanings: for example, the icon for "me" can also mean "I", the icon for "go" can also mean "come", and the icon for "car" can also mean "drive". The meanings that Zlango intended for each icon are only suggestions as Zlango encourages users to invent their own personal meanings for icons.
The Zlango web page includes several new icons that aren't in the mobile application such as basketball and gold.
According to Zlango Ltd., the Zlango icons were created to be memorable, rather than recognizable. For example, the "want" icon is a bird in a nest, but once you find the icon's meaning, it is difficult to forget blank] .
Zlango Ltd. has released several Zlango versions of classics stories including Adam and Eve [cite web | last = Zlango | title = Adam and Eve | url=http://www.zlango.com/item-117&groupId=5 | accessdate = 2007-07-04 ] and Little Red Riding Hood [cite web | last = Zlango | title = Little Red Riding Hood | url=http://www.zlango.com/item-115&groupId=5 | accessdate = 2007-07-04 ] which show the potential for more than just picture messaging. Also, being an icon-based language with, relatively, easy to understand images, Zlango allows people who speak different languages to communicate.

References

External links

* [http://www.zlango.com Zlango's Web Site]
* [http://zlango.typepad.com Zlango's Blog]