Godfrey Phillips National Bravery Awards

Infobox Indian Awards
awardname = Bravery Awards


type = Civilian
category = General
instituted = 1990
firstawarded = 1990
lastawarded = 2007
total =
awardedby = Godfrey Phillips India Ltd.
cashaward =
description =
previousnames =
obverse =
reverse =
ribbon =
firstawardees =
lastawardees = The Godfrey Phillips National Bravery Awards (formerly: Red and White Bravery Awards) is a social initiative of Godfrey Phillips India, instituted in 1990, to honour courageous people in Indian society. The award intends to recognise the ordinary citizens who have selflessly performed extraordinary, little-known acts of physical bravery and social acts of courage, thereby setting an example for others to follow.cite web|url=http://www.hinduonnet.com/thehindu/mp/2003/10/13/stories/2003101301660400.htm|title=Saying BRAVO to the brave|date=October 13, 2003|publisher=The Hindu|accessdate=2007-12-05]

Presented annually, these awards are the only awards of their kind instituted by a corporation. [cite web|url=http://www.godfreyphillips.com/aboutgpi_corporate_award.asp|title=Godfrey Phillips Bravery Awards|publisher=Godfrey Phillips India Limited|accessdate=2007-12-05]

The award was formerly known as Red and White Bravery Awards but its name was changed in 2003, in response to protests from various quarters about surrogate advertising for the Red and White cigarette brand.cite web|url=http://www.hinduonnet.com/thehindu/thscrip/print.pl?file=2006122801000300.htm&date=2006/12/28/&prd=mp&|title=Cheers for the deserving!|date=December 28, 2006|publisher=The Hindu|accessdate=2007-12-05] In 2006, film actor Preity Zinta was appointed as the brand ambassador of the awards.

Jury

Judged by a panel comprising personalities from fields like administrative services, police and retired judges of the Supreme Court and High Courts, social workers and media celebrities, the selection process involves thorough checking of cited events, persons and places, in order to ensure that only deserving individuals are given the awards.cite web|url=http://www.thehindubusinessline.com/2003/11/20/stories/2003112002410200.htm|title=Godfrey Phillips `bravery awards' to be extended|date=November 19, 2003|publisher=The Hindu|accessdate=2007-12-05]

Bravery categories

The awards include three main categories, and one category for lifetime achievement. Until 2003, the awards were presented in two main categories, "Physical Bravery" and "Social Acts of Courage". Winners in each category were awarded gold, silver and bronze medals, which entail cash prizes of Rs. 20,000, Rs. 15,000, and Rs. 10,000 respectively. In 2003, a major new category, "Mind of steel Award", was added to the two main categories; its first recipient was actress Preity Zinta. The "Lifetime Achievement Award for Social Service", was instituted in 1997.

Physical Bravery Award

ocial Bravery Award

Mind of steel Award

Lifetime Achievement Award for Social Service

References

External links

* [http://www.godfreyphillipsbravery.com/index.html Official site]