Loewe AG

Loewe AG
Loewe AG
Type Incorporation
Industry Electronics
Founded 1923
Headquarters Kronach, Germany
Key people Oliver Seidl, CEO
Products TV sets; sound equipment
Employees approx. 1,000
Website www.loewe-int.de

Loewe AG (pronounced [ˈløːvə]) is the parent company of the German Loewe group. The Loewe group develops, manufactures and sells a wide variety of electronic, electrical and mechanical products and systems, and specialises in the field of consumer and communication technology. The company was founded in Berlin in 1923 by brothers Siegmund and David L. Loewe. The company has its headquarters and sole production facilities in Kronach, Franconia. Today, the range has expanded to include televisions, Blu-ray players, DVD recorders, hard disk recorders, multiroom systems, speakers and racks. The trend is shifting from individual products to complete home entertainment systems. Loewe AG is also represented internationally by sales partners and subsidiaries. These include subsidiaries in the Benelux countries, France, Italy, Austria and the UK. There are exclusive Loewe Galeries acting as flagship stores in many cities around the world, including Madrid, London, Paris, Amsterdam, Rome, Copenhagen, Vienna, Moscow and Hong Kong.


Company history

It all began in 1923 in Berlin, when Dr Siegmund Loewe and his brother David Ludwig established a radio manufacturing company called Radiofrequenz GmbH. Their work with the young physicist Manfred von Ardenne in 1926 led to the development of the triple tube, which was first used in the Loewe OE333 radio receiver. This tube prompted Loewe’s multi-tube production and is today lauded as the world’s first integrated circuit. Television development began at Loewe in 1929. The company worked together with British television pioneer John Logie Baird. In 1931, Manfred von Ardenne presented the world’s first fully electronic television to the public on the Loewe stand at the 8th Berlin Radio Show. When Hitler seized power, Siegmund Loewe, like Albert Einstein, was ultimately forced to emigrate to the USA in 1938, and a friendship developed between the two scientists. In 1949, Siegmund Loewe regained possession of company property and took over as chairman of the supervisory board. In the 1950s, Loewe began producing the Optaphon, the first cassette tape recorder, and manufacturing televisions in Kronach. 1961 saw the first European video recorder, the Optacord 500, enter mass production. In 1962, the family company tradition ended with the death of Siegmund Loewe. Subsidiaries of the Philips group took over the majority of shares. Under this management, which continued until 1985, the company increasingly specialised in the development and production of televisions. In 1963, the first portable television, Loewe Optaport, was launched. It had a 25cm screen and built-in FM radio. The first Loewe colour televisions were launched along with the introduction of colour television in Germany. Loewe revolutionised television production in 1979 with a fully integrated chassis (everything on a single board). The first European stereo television followed in 1981. In 1985, management made Loewe a privately owned company again after Philips sold its shares. In the same year, Loewe created the Art 1, a new generation of TVs with a focus on design. The CS1 represented another international first in 1995 as the world’s first fully recyclable television. At this time, the course was also set for systematic further development as a multimedia specialist. 1998 marked two more milestones in the company history: the launch of the Xelos @ media, the first television with internet access, and that of the Spheros, the first Loewe flat-screen television. In the following year, Loewe AG became a publicly listed company. With the Individual, the first flat-screen TV with individual housing options, set-up solutions and inset colours, Loewe took a decisive step and became a premium flat-screen TV manufacturer. Loewe Connect, the world's first smart TV with fully integrated network capability for wireless access to picture, music and video files on a computer or external hard drive followed in 2008. LED technology was adopted at Loewe in 2010 in the new Individual. In the following year, Loewe introduced 3D picture display to its Individual range.


  • 75 Jahre Loewe (1923-1998). Und die Zukunft geht weiter, author's edition 1998
  • Kilian J.L. Steiner: Ortsempfänger, Volksfernseher und Optaphon. Die Entwicklung der deutschen Radio- und Fernsehindustrie und das Unternehmen Loewe 1923-1962. Klartext Verlag, Essen 2005, ISBN 978-3-89861-492-4
  • Frank Keuper, Jürgen Kindervater, Heiko Dertinger, Andreas Heim (Hrsg.): Das Diktat der Markenführung. 11 Thesen zur nachhaltigen Markenführung und -implementierung. Mit einem umfassenden Fallbeispiel der Loewe AG, Gabler Fachverlage, Wiesbaden 2009, ISBN 978-3-8349-0852-0


External links

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