Viscount (biscuit)

Viscount biscuits are a classic British biscuit which consist of a circular base of biscuit, topped with a creamy mint or orange flavouring and covered with a layer of milk chocolate. They are made by Burton's Foods.

Viscounts are known for their shiny foil wrappers which have different colours depending on the biscuit inside—mint biscuits are contained within a green foil wrapper and orange flavoured biscuits are contained within an orange wrapper. The wrapper also has the word "Viscount" printed on it. [cite web | url = http://www.nicecupofteaandasitdown.com/biscuits/previous.php3?item=30 | title = Biscuit of the Week | publisher = NiceCupOfTeaAndASitDown.com | date = 25 August 2002 | accessdate = 2007-11-29]

In April 2005, Burton's redesigned Viscount biscuits to make the product more appealing to the adult luxury market. The redesign was done by Beswick Design. As part of the redesign, Burton's launched a mini version of the Viscount, which comes in a tub similar to those used for packaging ice cream. However, the coloured wrappers for the two flavours were retained. [cite news | url = http://www.brandrepublic.com/news/468339/burtons-gives-viscount-makeover-beswick-design/ | title = Burton's gives Viscount a makeover through Beswick Design | publisher = Brand Republic | author = Joe Lepper | date = 30 March 2005 | accessdate = 2007-11-29] [cite news | title = Burton's plans relaunch for Viscount biscuit brand | url = http://www.accessmylibrary.com/coms2/summary_0286-33338050_ITM | publisher = Marketing Week | date = 24 March 2005 | accessdate = 2007-11-29]

References

External links

* [http://www.burtonsfoods.com/ Burton's Foods website]
* [http://www.calorie-count.com/calories/item/70357.html Nutrition information for Viscount biscuits]