Mocca.com

Logo of Mocca.com

Mocca.com is an online classified advertising service run by MediaCorp, Singapore's only fully integrated media company with TV and radio stations, a newspaper, magazine and online properties.

Mocca stands for MediaCorp Online Communities and Classified Advertising.^[1] Its catchline is "Search, Buy, Sell, Connect". Currently only the classified advertising component is in place, with the online communities to come.

Pricing plans

Classified advertisements can be posted on MOCCA for free except in the property and vehicles categories. The charge for ads^[2] in these two categories is 50 Singapore cents a day, with a minimum duration of 14 days. These paid ads can have up to 10 images and a video link.

The free ads in other categories can have 2 images and 1 video link. Advertisers can upgrade these ads by paying 50 Singapore cents a day (S$7 for the minimum 14 days duration) and upload up to 10 images.

All ads can also be further enhanced, at a cost of S$2 to S$4 a day, by having them highlighted on the category or main home pages.

Power Search

Power Search lets users run detailed searches of the vehicles and property.^[3]

TV Commercials

MOCCA’s launch marketing campaign included television commercials^[4] that spawned a host of spoof video ads made and posted online by members of the public.

References

1. ^ "About Us". http://mocca.com/portal/site/CAS/menuitem.74fdd69321a7d5b046c4c2911e1000a0/?vgnextoid=f6e08d73d4822110VgnVCM100000e101000aRCRD. Retrieved 27 November 2007. ^{[dead link]}
2. ^ "Price Plans". http://mocca.com/portal/site/CAS/menuitem.ef9c181e851b609ffe81ff651e1000a0/?vgnextoid=8178735d74461110VgnVCM100000e101000aRCRD. Retrieved 21 February 2008. ^{[dead link]}
3. ^ "Power Search". http://mocca.com/portal/site/CAS/menuitem.4381711584592f4ea06a26101e1000a0/?seKeyword=&seCatgType=&channelVCMID=3d18735d74461110VgnVCM100000e101000aRCRD&searchInfo=s&searchClick=yes&submitCheck=yes&vgnextoid=a6e440ac121e1110VgnVCM100000e101000aRCRD. Retrieved 6 December 2007. ^{[dead link]}
4. ^ "TV Ads". http://mocca.com/portal/site/cas/menuitem.74fdd69321a7d5b046c4c2911e1000a0/?vgnextoid=27058aa223f97110VgnVCM1000001f0aa8c0RCRD. Retrieved 21 February 2008. ^{[dead link]}

External links

• Mocca.com Official Website