- Interactive Urinal Communicator
The Interactive Urinal Communicator is an
advertising device invented bybioengineer Dr. Richard Deutsch for theIslip, New York company Wizmark. The 3.5 inch screen is placed in aurinal to promote products or services. Deutsch commented, "Now when nature calls, there is going to be something entertaining to look at and listen to."Features of the advertising include:
* Flashing lights that are activated by physical presence, or actual urination
* Alenticular image that changes depending on viewpoint
* A 16-second pre-recorded audio message
* A temperature-sensitive imageDeutsch commented to "
Marketing Magazine " that "Beginning with early attempts at writing one's name in thesnow , there has always been an element ofrecreation associated withurination for men."Such advertising vehicles are not entirely new: some plain screens have carried advertising for a few years now and poster style ads in washrooms are quite common. The use of interactive urinal screens is being advocated by guerrilla marketers.
References
* Chris Powell, "'Hey! Down here!'", "Marketing Magazine". Toronto: Rogers Media,
May 10 ,2004 .External links
* [http://promomagazine.com/news/marketing_marketing_wiz_develops/ Promo Magazine: Marketing "Wiz" Develops Urinal Advertising] ,
May 6 ,2004
* [http://abcnews.go.com/Entertainment/WolfFiles/story?id=156799&page=1 ABC News: Gee Whiz, It's a Talking Urinal]
* [http://wizmark.com/ WizMark website]
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