- Bing Lee
Infobox Company
name = Bing Lee
company_
type = Private
foundation =1957
location = flagicon|AUSFairfield, New South Wales ,Australia
locations =
key_people = Bing Lee (Co-founder); Ken Lee (Co-founder) Lionel Lee (grandson, CEO)
area_served =Sydney
industry = Retail
homepage = [http://www.binglee.com.au/]Bing Lee is an
Australian retailing company, a chain ofsuperstore s specialising inconsumer electronics , computer and telecommunication goods. Bing Lee is the largest privately-held electrical retail business inNew South Wales with 35 stores and a turnover of about $400 million. [ [http://www.news.com.au/dailytelegraph/story/0,22049,22958775-5001021,00.html Bing Lee tycoon dies at 75 | The Daily Telegraph ] ]History
The business began when Bing Lee purchased an electrical repair business in
Fairfield, New South Wales in 1957. Bing turned the repair business into an electrical product retail and repair/installation business, with his Chinese-born son Ken. Initial growth came from the surge in demand for televisions, as well as a host of other household items like washing machines, cooking equipment, heaters, audio equipment. Bing Lee opened new stores in otherSydney suburbs and acrossNew South Wales .Around the turn of the century, the franchisee concept was introduced to the business and by 2006 around two-thirds of Bing Lee retail outlets were run by franchisees.
Bing Lee, the founder, died in 1987 (aged 79) and his eldest son Ken Lee took control of the business. [ [http://www.binglee.com.au/Page/Our+Profile/Our+History.aspx Bing Lee - Bing Lee - Our History ] ] Ken Lee died on 21 December 2007 of cancer, aged 75. His eldest son,
Lionel Lee , took over as chief executive of the company.Sponsorships
Bing Lee signed a 2-year sponsorship deal with
A-League giantsSydney FC in February of 2007. On Sydney's Home strip the front is taken up with Bing Lee, and on the away jersey it is on the front and back of the right leg of the shorts.Themes
The theme music used by the company is the
Monty Python tune ofI Like Chinese .References
External links
* [http://www.binglee.com.au/ Bing Lee Website]
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