Piercarlo Ceccarelli

Piercarlo Ceccarelli (Pontedera, 2 July 1942) is an Italian economist. He is a consultant of strategy and in Italy he applied the econometrics to the strategic planning within the PIMS'(Profit Impact of Market Strategy) program.

As an expert in strategy, organization, operative improvements and acquisitions, he wrote several papers and articles on economics and management. Author of books as:with G. Calia “ How to win with benchmarking“ 1995with E. Presutti “ The new competitive forces ” 1998with A. Antonioli “Innovative management to reorganise a company ” 2000 with C. Martelli “How to manage a company in the internet era” 2001co-author K. Roberts “The new Pims Principles” 2002 all these books were published by Sperling & Kupfer, MilanNew release: "La crescita sostenibile nei mercati maturi", with A. Ferri, C. Martelli, 2008, il Sole 24 Ore.

Related links

* http://en.wikipedia.org/wiki/Profit_impact_of_marketing_strategy
* http://it.wikipedia.org/wiki/Piercarlo_Ceccarelli
* http://cep1.wordpress.com/
* http://www.simktg.it/main.php?pid=92&cid=19
* http://it.wikipedia.org/wiki/Profit_impact_of_marketing_strategy www.largoconsumo.info/042007/CeccarelliPims153-0407.pdf