MTV Arabia

Infobox_TV_channel
name=Music Television Arabia
logofile=Mtv_arabia.jpg‎
logoalt=
logosize=132px
slogan=
launch=October 27, 2007
owner= MTV Networks (Viacom)
sister names=Nickelodeon Arabia, MTV, MTV2, VH-1, Nickelodeon, others
web= [http://www.mtva.com MTVa.com]
terr avail=Not Available
sat serv 1=Nilesat 7°W
sat chan 1=11997 V
sat serv 2=Arabsat 26°E
sat chan 2=12169 V
sat serv 3=Orbit Network
sat chan 3=Channel 67
|

MTV Arabia is a music television channel. It is the latest addition to the MTV network and is a joint venture between MTV Networks International and Arabian Television Network part of Arab Media Group, the largest media group in the United Arab Emirates.

The channel began its initial broadcast on October 27, 2007 [citeweb
quote = Music fans witnessed history being made yesterday as the Middle East’s newest channel, MTV Arabia, went on air. |url = http://dubaiforvisitors.com/2007/10/28/switch-on-because-%E2%80%98you-are-mtv-arabia%E2%80%99/
title = Switch on, because ‘You are MTV Arabia’ |author = rajajang |publisher = Dubai for Visitors |date = 28 October 2007 |accessdate = 2007-11-02] , and was launched on November 17, 2007. [citeweb| url = http://www.arabnews.com/?page=9&section=0&article=103676&d=17&m=11&y=2007| title = MTV Arabia Begins Broadcasting| publisher = Arab News| date = 17 November 2007| accessdate = 2007-11-20]

Beginnings

market" and quoted Dean Possenniskie, the network's vice president and general manager for emerging markets, saying, "Hopefully [we] will be in the market in the next 24 months" but "it all depends on finding the right local partners". [cite web |title = MTV Eyes Middle East Market |url = http://www.asharq-e.com/news.asp?section=5&id=5915 |date = 2006-08-08 |accessdate = October 2007 |publisher = Asharq Al Awsat |author = Faisal Abbas]

Akon, Ludacris, as well as Lebanese-Canadian Karl Wolf and the UAE's Desert Heat took part in the launching ceremonies of the channel in November 2007. Furthermore Karl Wolf single "Africa" became the first ever video clip broadcast on the new music station.

MTV was previously available in the region through a special deal with Showtime Arabia. The Showtime Arabia channel provided some Arabic music videos and a locally produced program called "Mashaweer".

Content

The channel aims to be a platform for the Arab youth, letting their opinions be a large factor in future programming. It will be likely that MTV Arabia will be pushing local R&B and hip hop music, which other Arab music stations like Rotana and Melody don't heavily feature. [cite web |title = MTV Arabia ready to rock Middle East |url = http://www.variety.com/article/VR1117972751.html?categoryid=2357&cs=1 |author = Ali Jaafar |publisher = www.variety.com |date = 2007-09-25 |accessdate = 2007-10-10]

MTV Arabia takes into account local cultural values in its content, even to the extent that Israel is excluded from the country list, when users try to register for an "MTVip" account. [citeweb| url = http://www.mtva.com/DefaultEn.aspx| title = MTV Arabia| publisher = MTV Arabia| accessdate = 2007-12-10]

MTV Arabia Shows

*HipHopna
*Introducing
*Baqabeeq
*Banat
*Rewes
*Waslity
*Amour
*Cimena
*MTV Weyakom

hows taken from MTV

MTV Arabia also airs series from MTV such as:

*Celebrity Deathmatch
*Made
*Pimp My Ride
*My Own
*Life of Ryan
*Why Can't I Be You
*True Life
*Two-A-Days
*Cribs
*Punk'd
*The Ashlee Simpson Show
*Making the Band
*Taquita & Kaui
*The Trip
*The Shop
*Wrestling Society X
*Adventures in Hollyhood
*Diary
*Total Request Live
*Rob & Big
*Room 401
*Hogan Knows Best
*Miss Seventeen
*My Super Sweet 16

Other channels

MTV Networks International and Arab Media Group also announced on October 16, 2007 that they were joining forces Nickelodeon to launch Nickelodeon Arabia. Through the deal, the companies claimed that Nickelodeon is the first global kids' media brand to create a free-to-air Arabic service across the region with local cultural values taken into account.

References

External links

* [http://www.mtva.com MTV Arabia Official Site (Default Site)] .:* [http://www.mtva.com/DefaultAr.aspx Official Site (Arabic)] :* [http://www.mtva.com/DefaultEn.aspx Official Site (English)]
* [http://www.asharq-e.com/news.asp?section=5&id=9667 Interview with MTV's vice chairman Bill Roedy]
* [http://www.hollywoodreporter.com/hr/content_display/television/news/e3i172f2c4d34dd5766704205009bcc51d7 MTV, AMG to launch Nickelodeon Arabia]