Public relations journal

Public relations journal

The "Public Relations Journal", published quarterly by the Public Relations Society of America (PRSA), is an open access peer-reviewed, electronic research journal facilitating the transfer of knowledge from the educational community to the professional community for topics having to do with public relations and communication studies. Donald K. Wright, Ph.D., APR, Fellow PRSA, professor of public relations at Boston University is the editor.

History

"Public Relations Journal" initially launched 1945, was founded by Dr. Rex F. Harlow of the American Council on Public Relations (ACPR). After the American Council on Public Relations and the National Association of Public Relations Counsel (NAPRC) merged to form the Public Relations Society of America in 1947, it became a monthly publication of the PRSA [cite book | last = Cutlip | first = Scott M. | authorlink = Scott M. Cutlip | coauthors = Allen H. Center, Glen M. Broom | title = Effective Public Relations | publisher = Prentice Hall | date = 2000 | pages = pp. 134-135 | isbn = 0-13-541211-0] . It was published until 1994, after which it was superseded by two publications, the monthly [http://www.prsa.org/publications/tactics/ PR Tactics] and quarterly [http://www.prsa.org/publications/strategist/ The Strategist] [cite web |author= Hallahan, Kirk |title= Guide to Research About Public Relations |date=January 1998 |url= http://lamar.colostate.edu/~hallahan/hresguide.htm |accessdate= 2007-10-19] . However, the original "Public Relations Journal" had an editorial focus towards news, trends, and how-to information about the practice of public relations. The new journal is dedicated to the online "publishing" of articles by academics or practitioners that examine public relations in depth and/or create, test or expand public relations theory.

Audience

The Journal’s main audience is practitioners, scholars and students of public relations and other aspects of applied organizational communication.

References

External links

* [http://www.prsa.org/prjournal Public Relations Journal]


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