Purex (Laundry detergent)

Purex (Laundry detergent)

Purex is the brand name of a popular laundry detergent in the United States, Canada and other countriesOr|date=October 2007. It is manufactured by the Dial Corporation. Purex is one of the most widely used laundry detergents in North America. It takes its name from a sister product, Purex bleach, which was a widely popular competitor to Clorox bleach.

In 1982 Purex Industries was acquired in a leveraged buyout by Gibbons, Green and van Amerongen Ltd., the predecessor of Leonard Green & Partners. [" [http://query.nytimes.com/gst/fullpage.html?res=9A07E4D61139F931A2575BC0A964948260 Purex Merger Is Approved] ." New York Times, August 12, 1982] In 1985, the Purex household and consumer product lines were acquired by The Greyhound Corp and integrated into it's Armour-Dial (now Dial Corporation) consumer business.

References

External links

* [http://www.purex.com/ Official website]


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