Animals on the Underground

Animals on the Underground is a collection of over 20 animal characters made using only lines, stations and interchange symbols on the London Underground map, created by illustrator [http://www.paulmiddlewick.com Paul Middlewick] in 1987. In 2003, the concept was used in a poster campaign by advertising agency McCann-Erickson to promote the London Zoo. [cite web | url = http://www.londonnet.co.uk/ln/guide/about/museumslt.html#feature | title = Animals Underground | date = 2003-08-14 | publisher = London.net | accessdate = 2007-11-18 ] They have also appeared on London Television and in press articles around the world including "The Daily Mail" and "The Guardian".

The International Fund for Animal Welfare (IFAW) ran a fund raising poster campaign on the London Underground in April 2008. The posters used the Seal, Elephant and Whale images to raise awareness of seal hunting in Canada, the ivory trade and whale hunting respectively.

The Animals have also appeared many times in London's Metro newspaper and is regularly featured on blog sites around the world. Animals on the Underground concept and images are copyright protected and uses the London Underground map, symbol and typeface under license.

List as at 2008

Bat, Cat, Cockerel, Elephant, Emu, Fish, Flamingo, Hawk, Hound, Moorhen, Ox, Penguin, Pig, Pigeon (flying), Polar Bear, Puppy Hound, Puppy Dog, Raven, Rhino (baby), Seal, Snail, Stag, Tortoise, Toucan, Turtle, Wallaby, Whale (bottlenose), Whale (sperm), Wombat, Woodpecker.

A total of 37 variations. These all use the same version of the tube map.

References

*Citation
title = Featured web site
newspaper =Internet Magazine
pages = 130
year = 2004
date = May 2004
*Citation
title = Favourite site of the month
newspaper = Microsoft Windows XP Magazine
pages = 130
year = 2004
date = May 2004
*Citation
title = Website of the Week
newspaper = NUTS Magazine
*Citation
title = 'Bright Spark' feature
newspaper = Web User Magazine
pages = 35
year = 2004
date = 13-26 May 2004
*Citation
title = Idea
newspaper = Creativity Design Magazine (China)
pages = 96
year = 2008
date = October 2008

External links

* [http://www.animalsontheunderground.com/ Animals on the Underground website]
* [http://www.ifaw.org International Fund for Animal Welfare (IFAW)]