Stein Rogan + Partners

Infobox_Company
company_name = Stein Rogan + Partners
company_
company_type = Private
company_slogan = The Brand Activators
foundation = 1985
location = New York, NY
key_people = Tom Stein CoFounder & CEO
industry = Marketing
num_employees = 40
homepage = [http://www.steinrogan.com/ www.steinrogan.com]

Stein Rogan + Partners is an award winning New York City-based advertising and marketing agency. [citenews|title=CARS.COM: $26 MILLION AD CAMPAIGN|publisher=Editor & Publisher |date= September 4, 1998|url= http://www.editorandpublisher.com/eandp/article_brief/eandp/1/1261942] Stein Rogan + Partners was founded by Tom Stein in 1985.

Formerly an Interpublic Group agency, Stein Rogan was one of two US agencies to buy themselves back in 2002. Howard, Merrell & Partners, a Raleigh, N.C. based agency, also bought themselves back from Interpublic in 2002.

In 2006, the agency worked with famed director, Joseph Kahn to produce the spot for Cosmeo – the first online video homework help tool powered by the Discovery Channel. [citenews|title=Brand New Day|publisher= YouTube|date= Aug 15, 2007|url= http://youtube.com/watch?v=klFF8qGfVlI]

Stein Rogan + Partners had its earliest roots in two predecessor companies, Words at Work, which had as its principals Bill Killpatrick and Tom Stein and Rogan Studios, which had as its principal Mark Rogan. Words at Work was a full service integrated marketing services agency. As its name suggests, it was started by two copywriters and worked with clients in the publishing and technology industries. Rogan Studios had a strong focus on media and travel/hospitality.

In 1984 the two companies merged to form Stein Killpatrick + Rogan with such clients as McGraw Hill, The Sporting News, etc. With the departure of Bill Killpatrick, the agency's name was changed to Stein Rogan + Patners in 1985.

In 1999, the agency was acquired by True North Communications, which in 2001, was itself acquired by the Interpublic Group of Agencies.

In 2002 Stein Rogan led the Interactive Advertising Bureau's (IAB) multi-media, multi-million dollar ad campaign for the Interactive category in which all services, from research to media buying and strategy to creative and ad inventory were donated pro bono to the campaign by industry players both large and small. Stein Rogan + Partners in conjunction with the IAB's Chief Marketing Officer Council, developed the first brand positioning and marketing campaign for the interactive advertising and marketing industry. [cite news|title=INTERACTIVE IS THE ACTIVE INGREDIENT IN THE MARKETING MIX|publisher= IAB -|date= March 6, 2002|url= http://www.iab.net/news/pr_2002_06_24.asp]

Among the many Stein Rogan clients, the agency has worked pro bono for The Greater New York City Affiliate of the Susan G. Komen Foundation's Race for the Cure as well as for Save the Children.

Awards

*2008: SR+P named one of Top 3 BtoB Magazine's Small Agency of the Year

*2007: SR+P named one of Top 3 BtoB Magazine's Small Agency of the Year [cite news|title=Discovery Campaign Teaches Parents About Homework Help Site|publisher= DM News|date= April 10, 2006|url= http://www.dmnews.com/cms/dm-news/ad-agencies/36393.html]

*2006: SR+P featured in BtoB Magazine's "Integrated Marketing Success Stories" [cite news|title=Integrated Marketing Success Stories: Mimeo.com|publisher= DM News|date= Nov 7, 2005|url= http://www.dmnews.com/cms/dm-news/ad-agencies/34605.html]

*2006 campaigns: OnForce, "The Power of On," print, online, direct, collateral; ABN AMRO, "S-Notes: Making More Possible," print and online; TransitCenter, "Drive Down the High Cost of Commuting," print, online, events, outdoor

*2005: SR+P honored as Top Small Agency of the Year by BtoB Magazine [citenews|title=Stein Rogan + Partners; Small Agencies: Winner.|publisher= B to B -|date= March 14, 2005|url= http://www.highbeam.com/doc/1G1-130480183.html?refid=gg_x_02]

References

External links

* [http://www.steinrogan.com Official website]
* [http://www.adage.com Ad Age website]
* [http://www.btobonline.com B2B Online website]
* [http://www.thearf.org Advertising Research Foundation website]