Hook Me Up

Hook Me Up

Infobox Album
Name = Hook Me Up
Type = studio album
Artist = The Veronicas


Released = Start date|2007|11|3 (see release history)
Recorded = Los Angeles, California
Genre = Electro pop, dance pop, pop rock
Label = Sire
Producer = Josh Alexander, Toby Gad, Billy Steinberg, Greg Wells
Reviews = *"Allmusic" Rating|4.5|5 [http://wm06.allmusic.com/cg/amg.dll?p=amg&token=ADFEAEE6781DDB4BAE7520ECBD1368E89652D122E161D5B721711A05FC9D1E7CA02C5FCD12D6A6B0FD9917F171C8A849DA160ED2D5ED56E3DE663D3AC1EFA76A3A394103013534FD&sql=10:h9fyxz9hldfe~T1 link]
*"Herald Sun" (positive) [http://www.heraldsunhit.com.au/product/hook_me_up_1595186_209663.html link]
*"Time Off" Rating|2.5|5 [http://www.timeoff.com.au/index.php?area=Archive&pg=42&subarea=37&sel=7688&showcontent=7688 link]
*"TV Hits" Rating|4|5
Last album = "Exposed... The Secret Life of The Veronicas" (2006)
This album = "Hook Me Up" (2007)
Next album =
Misc = Singles
Name = Hook Me Up
Type = studio
Single 1 = Hook Me Up
Single 1 date = August 18, 2007
Single 2 = Untouched
Single 2 date = December 10, 2007
Single 3 = This Love
Single 3 date = March 10, 2008
Single 4 = Take Me on the Floor
Single 4 date = July 27, 2008
Single 5 = PopularExtra album cover
Upper caption = Alternate covers
Background = studio


Lower caption = Digital coverfact|date=October 2008

"Hook Me Up" is the second studio album by Australian band The Veronicas, which was released in Australia on November 3, 2007 (see 2007 in music) by Sire Records. The album shows a new direction of music for the duo — exploring a new electro-pop sound, influenced by Los Angeles bands. The album debuted on the Australian ARIA Albums Chart at number two and has since been certified double platinum by ARIA. [http://www.theveronicas.com/about-veronicas "About The Veronicas"] . "Theveronicas.com". Retrieved June 29 2008.] The singles released from the album were successful with the first single "Hook Me Up" becoming a number-one hit in Australia, the second single "Untouched" peaking at number two on the Australian ARIA Singles Chart and the third and fourth singles, "This Love", and "Take Me on the Floor" reaching the top ten. As of July 2008, the album has sold 164, 000 copies in Australia alone.fact|date=September 2008

Content and writing

The album was mainly written and recorded in the girls' home in Los Angeles, California with German songwriter Toby Gad. Jessica Origliasso states "It was really great. Toby works on a simplified set-up on his Mac computer. It takes all the pressure out of being in a recording studio. We were able to take our time and get it right and not stress about time ticking." [http://www.news.com.au/heraldsun/story/0,21985,22744853-5006024,00.html Sally Browne "The Veronicas take to the road with their new album"] . "Herald Sun". Retrieved November 13 2007.] When working on the album the girls knew exactly which songwriters they wanted to work with including Billy Steinberg (who has worked with Madonna) and John Feldmann (who has worked with Good Charlotte and The Used). The songwriting saw the girls write about personal things in life mainly to do with love. The song "Revenge Is Sweeter (Than You Ever Were)" is about a person who Lisa Origliasso dated overseas, she states "When it comes down to it, that song's about cheating. A lot of people have been through it, like I've been through it, so it was very easy to relate to that situation. And I saw that whole situation go on, so it wasn't hard to write that song with her." Another personal song includes "In Another Life", is the most emotional song they've ever written. Lisa states that "While recording this song we couldn't sing it properly becausse we were balling our eyes out". Jess says "You actually hear me sniffing in the background".

In the song "Take Me on the Floor", the girls state that they "want to kiss a girl". Lisa states "Yeah, there's a sexual undertone to that song, but when we were writing it we were thinking about having fun, going to a club, being on the dancefloor. You can interpret it how you like." [http://www.news.com.au/heraldsun/story/0,21985,22718745-5006024,00.html Cameron Adams "The Veronicas dish the dirt"] . "Herald Sun". Retrieved November 30 2007.] Jessica states "It would have been so easy to have made a record just like the first, with unison voices on the verse and chorus. It worked for us on the first record; it became a trademark sound. Not degrading it, we loved it, but at some point you have to grow as an artist or you get stuck." Lisa states "We made that record ["The Secret Life Of..."] two years ago. It would be so dated to do it again. I feel we're staying current but staying ourselves. It was a natural progression. We wanted a challenge, to take it somewhere new. People had become used to our sound. Other artists released that sound using songs we'd written. We get asked, "Did you get pushed into this sound?" We were doing the pushing!".

Critical reception and chart performance

K. Ross Hoffman of "Allmusic" gave the album a positive review [http://wm06.allmusic.com/cg/amg.dll?p=amg&token=ADFEAEE6781DDB4BAE7520ECBD1368E89652D122E161D5B721711A05FC9D1E7CA02C5FCD12D6A6B0FD9917F171C8A849DA160ED2D5ED56E3DE663D3AC1EFA76A3A394103013534FD&sql=10:h9fyxz9hldfe~T1 K. Ross Hoffman "All Music Guide - Album review"] . "Allmusic". Retrieved November 13 2007.] , stating that the band "decided to take a page from the t.A.T.u. playbook". Hoffman praised that the album "is an improvement upon its predecessor in almost every regard, consolidating its strengths while making bold and exploratory forward leaps that verge on a wholesale stylistic reinvention." He states the songs at their core are "expertly crafted pop/rock tunes" and anyone who enjoyed their previous studio album would "embrace this album". Hoffman ends the review stating that the album is the "finest teen pop releases of the year." Cameron Adams of "The Herald Sun" also gave the album a positive review, stating that "this is one twisted, subversive pop album." [http://www.heraldsunhit.com.au/product/hook_me_up_1595186_209663.html Cameron Adams "Hook Me Up - Album review"] . "Herald Sun". Retrieved January 28 2007.] He also states "It's not as laden with obvious hits as their debut, and takes more risks than most young pop stars would. In a word: brash."

The album's first single, "Hook Me Up", was released to Australian radio in late August 2007. Its music video received heavy rotation on many music shows around Australia, and the song received maximum radio airplay and became the band's first number-one single. The album debuted on the Australian ARIA Albums Chart at number two on November 12, 2007 with sales of 9,531 copies. [http://www.undercover.com.au/News-Story.aspx?id=3423 Paul Cashmere "Eagles Long Road Out Of Eden Increases Sales In Australia"] . "Undercover". Retrieved November 13 2007.] The album certified gold in its first week by ARIA and was kept off the top spot by The Eagles album "Long Road Out of Eden" and fell slowly down the chart from then on. With the release of the successful second single, "Untouched", the album went back into the top ten and was certified platinum on December 3, 2007. [http://pandora.nla.gov.au/pan/23790/20071220-0000/issue926.pdf "ARIA Charts: Issue 926 - December 3, 2007"] . "ARIA". Retrieved January 28 2007.] It became the twenty-eighth highest selling album in Australia for 2007. [http://www.aria.com.au/pages/aria-charts-end-of-year-charts-top-100-albums-2007.htm "ARIA Charts - End Of Year Charts - Top 100 Albums 2007"] . "Australian Recording Industry Association". Retrieved June 29 2008.] The third single released from the album was "This Love" and peaked at number ten on the Australian ARIA Singles Chart. The fourth single has been confirmed as "Take Me on the Floor". It debuted on the ARIA Charts at number #13 and peaked at number #7 the week after with just downloads alone.

The album debuted on the New Zealand RIANZ Albums Chart on April 14, 2008 at number thirty-two. [http://charts.org.nz/showitem.asp?key=74674&cat=a "Hook Me Up - New Zealand Chart Run"] . "charts.org.nz". Retrieved April 16 2008.] After its second re-entry into the chart, it peaked at number eight. The album was certified Gold with sales of 7,500+ after twenty-three weeks.

Track listing

;Standard edition
#"Untouched" (Toby Gad, Jessica Origliasso, Lisa Origliasso) – 4:14
#"Hook Me Up" (Origliasso, Origliasso, Shelly Peiken, Greg Wells) – 2:56
#"This Is How It Feels" (Gad, Origliasso, Origliasso) – 4:11
#"This Love" (Gad, Kesha Serbet) – 2:59
#"I Can't Stay Away" (Josh Alexander, Billy Steinberg) – 3:26
#"Take Me on the Floor" (Gad, Origliasso, Origliasso) – 3:30
#"I Don't Wanna Wait" (John Feldman, Origliasso, Origliasso) – 2:59
#"Popular" (Beni Barca, Gad, Origliasso, Origliasso) – 2:44
#"Revenge Is Sweeter (Than You Ever Were)" (Gad, Origliasso, Origliasso) – 3:43
#"Someone Wake Me Up" (Alexander, Origliasso, Origliasso, Steinberg) – 3:35
#"All I Have" (Gad, Origliasso, Origliasso) – 3:14
#"In Another Life" (Gad, Origliasso, Origliasso) – 3:47

;Australian iTunes edition

  1. Track by Track (exclusive interview) – 7:34
  2. "Hook Me Up" (music video) – 2:59
  3. Booklet (digital booklet)

;U.S. Bonus Track

  1. "Goodbye to You" - 3:14

Charts

References


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