- Wellcome
Wellcome (zh-c|c=惠康 in
Hong Kong ; 頂好 inTaiwan ) is asupermarket chain owned byJardine Matheson Holdings via itsDairy Farm subsidiary. The Wellcome supermarket chain is one of the two largest supermarket chains inHong Kong (the other isPARKnSHOP ). Wellcome also operates supermarkets in theRepublic of China (Taiwan) under the Wellcome name. The parent company, Dairy Farm, also has other supermarket interests in theAsia Pacific under different brand names.It should be noted that the correct spelling of the name of the supermarket should be "Wellcome" (double L), instead of the English greeting "Welcome" (single L).
History
Founded in 1945, Wellcome is Hong Kong's longest-established supermarket chain. Since 1964, the company has been wholly owned by Dairy Farm. Wellcome has an overall staff of 5,000 in more than 240 stores and serves more than 14 million customers every month.
Generic products
Wellcome supermarkets sell several products under the generic brands "No Frills" (特惠牌) and "First Choice" (首選牌). [ [http://www.wellcome.com.hk/userfile/wd/html/en/pop_about.html Key Milestones of Wellcome] (accessed 18 October 2007)] [ [http://www.wellcome.com.hk/userfile/wd/html/en/FC_leaflet.pdf The First choice leftlet] (accessed 17 October 2007)]
uperstore
Wellcome’s first superstore was opened in 2000 and currently it has 19 superstores, which are widely spread all over Hong Kong. They sell products with greater variety which vary from shop to shop to fit local customers’ tastes.
Market Place by Jasons
Wellcome began introducing "Market Place by Jasons", a high end supermarket brand first introduced by its Singapore's sister company Cold Storage, to Hong Kong in 2007. The first store was opened at
Jardine's Lookout The second one was opened atTelford Garden , and The third store is opened atLangham Place in the fourth quarter of 2007. The new store imports medium to high-end products.The 4th store, is also scheduled to be opened in the Peak in 2008 Q1.
Rivals
*
City'super
*PARKnSHOP References
External links
* [http://www.wellcome.com.hk Wellcome]
* [http://www.wellcome.com.tw/ Wellcome (Taiwan)]
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