US Data Group

US Data is a market research and analysis firm that serves businesses of all sizes around the world. The Internet-based company, the first of its kind, offers businesses a large database of survey-takers who are paid a significant hourly wage for the time they spend taking the surveys. [ [http://www.usdatagroup.net/pages/survey_takers Info on US Data’s Survey Takers] ] This is in contrast with the vast majority of “paid” survey services, which offer only token rewards to participants. [ [http://jobsearchtech.about.com/od/jobs/a/paid_surveys.htm?terms=Paid+surveys%20are%20they%20legit Article “Paid Surveys”] ]

Benefits

By maintaining a database of survey-takers, and by providing survey-takers with a significant financial incentive to participate, US Data says they are able to reach large numbers of people with specific demographic characteristics in a very short timeframe. [ [http://www.usdatagroup.net/pages/our_process “Our Process” page of US Data’s website] ] The company claims to have revolutionized market research by revising a costly, drawn-out process and cutting costs and time dramatically by using a dedicated target market group to participate in focus groups and surveys. [ [http://www.usdatagroup.net Description of US Data] ]

US Data collaborates with clients and tailors a research process based on the client’s needs. With a process of defining objectives and formulating a survey unique to the client’s needs, US Data offers consistency in creating a demographic model, broadcasting the survey and tabulating results in real time so clients can see results as soon as the completed surveys are submitted. [ [http://www.usdatagroup.net/pages/market_research “Market Research” page of US Data’s website] ]

Drawbacks

It has been conjectured that this method could produce skewed results. The possibility that survey-takers who are paid for their participation could lack objectivity cannot be discounted, and should be taken into consideration by organizations seeking market-research services.

References

External links

* US Data Group website [http://www.usdatagroup.net]