- Glee.com
Infobox Company
name = GLEE
owner = Community Connect Inc
type = Social networking company
foundation = 2007
location_city = 205 Hudson Street, 6th FloorNew York
location_country = USA
location =
locations =
homepage = [http://www.glee.com glee.com]GLEE.com is a
social networking site that is geared toward thegay ,lesbian ,bisexual andtrans communities. The name GLEE is an acronym for "Gay, Lesbian and Everyone Else". The site was launched in February 2007 byCommunity Connect Inc .Community Connect operates several
niche market social networking sites and GLEE is their latest venture. As with their other social network sites, GLEE is modeled after the popularMySpace andFacebook offering many of the same features.Currently GLEE.com is available only in the English language and is focused on the North American market (though not exclusively) with approximately 86% of its users in the United States. [ [http://www.alexa.com/data/details/traffic_details/glee.com Alexa:internet traffic report for November 07] ]
Operations
The site is free to users, generating revenues through advertising. Users register and create profiles, which can include a variety of layout themes for profiles, users also have the option of custom designing a profile layout. Typically, profiles might include uploaded photo albums, music players, lists of interests and friends list. Other features include blog hosting,video hosting, groups, style and news sections, and community bulletin boards covering a variety of issues but with the added emphasis on those issues of importance to the
LGBT community.Instant messaging , and email is available with other registered users.In addition profiles are allowed a mirror on Glee.com's professional networking site, which allows for job search (through an arrangement with
Monster.com ) along with the other features found on the social network.Publicity
GLEE.com's launch in early 2007 received generally favorable coverage in internet focused media, with the caveat about competition from established sites and others still on the drawing board divvying up the niche market for potential LGBT users. [ [http://mashable.com/2007/01/29/glee-gay-lesbian-social-network/ Mashable.com on Glee Launch] ]
In October 2007 GLEE.com received free publicity from an unlikely source, the United States military. [ [http://www.cbsnews.com/stories/2007/10/18/the_skinny/main3379904.shtml CBSNews Military ads on Glee] ] [ [http://www.usatoday.com/news/nation/2007-10-17-gayads_N.htm USA Today on Military Ads on Glee] ] The advertising firm that handles the military's recruiting advertising inadventantly placed the ads on the site. The mainstream and LGBT press along with several comedians picked up on the gaffe of advertising to an audience that the U.S. military actively bars from joining through its
Don't Ask, Don't Tell policy.References
External links
* [http://www.glee.com Glee.com]
* [http://www.communityconnect.com Community Connect Inc Home page]
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