Etisalat Egypt

Infobox Company
company_name = Etisalat Egypt
company_
company_type = Private
company_slogan = Reach
foundation = 2006
location_city = Cairo
location_country = flagicon|Egypt Egypt
industry = Telecommunications
products = Mobile phone services
parent = Etisalat U.A.E.
homepage = [http://www.etisalat.com.eg www.etisalat.com.eg]
launch = 30 April, 2007
footnotes =
subsid =
revenue =
operating_income =
net_income =
num_employees =

Etisalat Egypt is a subsidiary of Etisalat U.A.E., the sole telecommunications services provider in the United Arab Emirates from 1976 until the arrival of Du (telco) in February 2007, and the first 3.5G network operator in Egypt. Etisalat Misr is one of 14 service providers managed by Etisalat in the Middle East, Asia and Africa. Etisalat currently has access to a potential market of over 400 million subscribers and today Etisalat services over 32 million subscribers including the total number of fixed-line, Internet, mobile and television from each of its subsidiaries.In November 2007, Etisalat upgraded to 3.75G which is the marketing term for HSUPA (High Speed Uplink Packet access). The Uplink channel carries information from the mobile terminal to the network such as file uploading, e-mail attachments and user response in interactive games. HSUPA is an enhancement of 3.5G networks that increases upload speeds. Current handsets support up to 1.4 Mbit/s. HSDPA stands for High Speed Downlink Packet access. A Downlink channel carries information from the network to the mobile terminal such as video and music downloads. Etisalat is the first mobile operator in Egypt to offer Downlink speeds up to 7.2 Mbit/s which is two times faster than 3.5G downlink speeds. It is currently available in specific locations in Cairo and outside Cairo and expected to be available where there is 3G network by the end of November 2007.

The incumbent was bought based on a consortium lead by Etisalat U.A.E. in July 2006. Joining the consortium were
* The Egyptian National Post Authority with a 20 % share,
* National Bank of Egypt with a 10% share,
* Al Nabodah Investment Company with a 1.5% share,
* Technical Investment Company with a 1.5% share
* and Commercial International Bank with a 1% share.

License

The bidding went up to an all-time high reaching finally LE 16.7 billion (3.1 billion US $) and acquiring the 3.5G license as well [http://www.businesstodayegypt.com/article.aspx?ArticleID=6902]

On September 12, 2006, it was announced that the network will be built by Ericsson of Sweden, and Huawei of China, at a cost of approximately 1.2 billion US dollars [http://www.forbes.com/technology/feeds/afx/2006/09/14/afx3016264.html] .

Etisalat is one of three mobile operators in Egypt and since it was acquired, it provided more than 1,700 job opportunities with hopes to reach over 3,000 employees within the next two years.

Despite entering the market late into the game, Etisalat was able to hit the 1 million subscribers mark only 50 days after launching on April 30, 2007.

Launch

The official announcement of the launch was on 30th April, 2007. A long with announcing the 3G services launch in cairo.

Services

Network and coverage

Being the sole 3.75G network in Egypt has given Etisalat its edge in the market providing faster connection utilizing a destinguished infrastructure notably a NGN over the first IPbackbone solution in the country. Although the incumbent is still new in the market, network coverage has extended to make sure there is coverage in all major cities including Cairo, Alexandria, Zagazig, Tanta, Sharm el Sheikh, Luxor and many more. Etisalat has set a goal to reach full network coverage in all of Egypt, whether there are inhabitants in that area or not, by the end of 2008.

"With 3.75G technology, subscribers can:"

* video-call;
* watch live TV;
* have access to high-speed internet connection and download;
* have access to a mobile portal built exclusively for Etisalat subscribers.

3.75G is the latest technology that encapsulates some protocols like UMTS, HSDPA and HSUPA.

Market share

Currently Etisalat has more than 3.5 million subscribers from the 27 million mobile subscribers in Egypt.

Sponsorship

To reach a wider audience further demonstrate to the Egyptian population Etisalat’s capability, Etisalat has become the sole sponsor of many things since its launch.

Beach sponsorship

Etisalat sponsored most of the beaches in Alexandria and along the Northern Coast during the 2007 summer season as these areas are the major hotspots and summer vacation resorts.

ports sponsorships

Etisalat signed a contract with the Egyptian national football team to fully sponsor them and as a result, the local football championship was called the Etisalat Dawry (Arabic: _ar. دوري اتصالات, literally: Etisalat Tournament).

Etisalat also sponsors the Egyptian Paralympics committee

Top executives

* Chairman: Mr. Gamal El Sadat
* Chief Executive Officer: Mr. Saleh El Abdooli
* Chief Information Technology Officer: Mr. Sabri Yahya
* Chief Commercial Officer: Mr. Hazem Metwally
* Chief Technical Officer: Mr. Haitham AbdulRazzak
* Chief Human Resources and Administration Officer: Mr. Yousef Al Zaabi
* Chief Financial Officer: Mr. Ali Abu Hijleh
* Program Management Officer (Technical): Mr. Hisham FagElNour
* Program Management Officer (Commercial): Mr. Tamer Zanaty
* Director of Carrier Relations: Mr. Ali Al Bustani
* Director of Legal Affairs: Mr. Maki Badawi
* Head of Government Relations: Mr. Mohamed Walaa Nagui

External links

[http://www.etisalat.com.eg Etisalat Egypt]