Bruceploitation

Bruceploitation is a cultural phenomenon mostly seen in the 1970s after the untimely death of martial artist and martial arts actor Bruce Lee in 1973. Movie makers in mainland China, Hong Kong and Taiwan hired a great number of Bruce Lee look-alike actors to star in many cheap knock-off martial arts movies to cash in on his success after his death.

"Bruceploitation" is a portmanteau of the name "Bruce" and exploitation film.

The beginning

The Hong Kong action cinema scene was shocked when Bruce Lee died in a Hong Kong hotel on July 20th, 1973. At the time of Lee's death, he was Hong Kong's most famous martial arts actor. When "Enter the Dragon" became a box office success worldwide, many Hong Kong studios feared that a movie without their most famous star in it would not be financially successful, so some studios decided to play on Lee's sudden international fame by making movies that vaguely sounded like Bruce Lee starring vehicles, with actors who looked like Lee changing their stage names to sound similar to "Bruce Lee", such as Bruce Li and Bruce Le.

Marketing

In a tactic similar to deceptive marketing, some of these films were advertised as genuine Bruce Lee movies when in fact they were not. This tactic was very successful in the mid-1970s when many of Bruce Lee's earlier films such as "Fist of Fury" and "The Big Boss" were being released in "Chinese" Theaters in America after Bruce's death, often with alternate and confusing names.

Actors

Bruce Lee's name in Mandarin Chinese is Lǐ Xiǎolóng (李小龍). After his death, many actors assumed Lee-like stage names. Bruce Li (黎(Lí)小龍 from his real name Ho Chung Tao (何宗道)), Bronson Lee, Bruce Chen, Bruce Lai, Bruce Le (呂(Lǔ)小龍 from his real name Wong Kin Lung), (黃建龍)), Bruce Lei, Bruce Lie, Bruce Liang (also known as Bruce Leung), Bruce Ly real name Binhslee, Bruce Thai, Bruce K.A. Lea, Brute Lee, Myron Bruce Lee, Lee Bruce, and Dragon Lee were hired by studios to play Lee-styled roles.

Jackie Chan, who started his movie career as an extra and stunt artist in some of Bruce Lee's movies, was also given roles where he was promoted as the next Bruce Lee, such as "New Fist of Fury" (1976). It was only when he made some comedically themed movies for another studio that he was able to gain box-office success.

Movies

Some of the movies were simply rehashes of Bruce Lee's classics, such as "Re-enter the Dragon", "Enter Two Dragons", "Return of Bruce", "Return of the Fists of Fury" or "Enter the Game of Death". Others told the life story of Bruce Lee and explored his mysteries, such as "Exit the Dragon, Enter the Tiger", a fan favourite, where Bruce Li is asked by Bruce Lee to replace him after his death, "My Name Called Bruce" and "Bruce's Fist of Vengeance".

Some others simply told crazy stories such as "The Clones of Bruce Lee" (where a scientist makes clones of Bruce Lee played by some of the actors above) or "The Dragon Lives Again" (where Bruce Lee fights James Bond and Dracula in hell). Others, such as "Bruce Lee Fights Back From The Grave", featured Lee imitators but with a plot having nothing to do with Bruce Lee.

One of Lee's fight choreographers, actor/director Sammo Hung, famously satirized the phenomenon of Bruceploitation in his 1978 film, "Enter the Fat Dragon".

End of a trend

Bruceploitation ended in Chinese cinema after Jackie Chan broke out of the mould to make a name for himself after the success of the kung-fu comedies "Snake in the Eagle's Shadow" and "Drunken Master", establishing him as the new king of Hong Kong martial arts cinema. Another factor was the beginning of the Shaw Brothers film era in the late 70s, starting with movies such as Five Deadly Venoms. Since the end of the trend, Bruce Lee's influence on Hong Kong action cinema remained strong, but the actors began establishing their own personalities, and the films generally began to take a more comedic approach.

Interestingly, however, Bruceploitation has continued in a somewhat muted form since the 1970s. Films such as "No Retreat, No Surrender" used Bruce Lee as a marketing hook. An actor by the name of "Dragon Sek" is a modern-day "Bruce Lee" clone, and has appeared in several low-budget Lee-inspired production for the producer Joseph Lai, including "Dragon in Fury" and "Big Boss Untouchable", which was released in North America by Videoasia as part of a straight-to-DVD compilation film called "The Real Bruce Lee 2".

Recently, Bruceploitation was satirized in Justin Lin's film "Finishing the Game".

ee also

* ""
* "Be Like Water" (play)

External links

* [http://www.clonesofbrucelee.co.uk/ Clones of Bruce Lee]
* [http://www.kungfucinema.com/articles/2003-04-27-01.htm The Bruceploitation Trilogy] by Dean Meadows
* [http://www.youtube.com/watch?v=Ry3zxHF4aqA The Cinema Snob Tackles Bruceploitation]
* [http://www.bruceandbrandon.info/bruce/career/exploit/imitate.html Beware of imitators!]
* [http://www.geocities.com/many_bruces/ Bruceploitation]