Frank and Gordon

Frank and Gordon (Jules et Bertand in francophone media) are fictional beavers that were the focal point of Bell Canada's brand and marketing strategy from 2005 to 2008.

Originally introduced in late 2005 in Quebec, and February 2006 in the rest of Canada, to promote Bell's sponsorship of the 2010 Olympics, the anthropomorphic CGI beavers were voiced in English Canada by Norm Macdonald (Frank) and Ken Hudson Campbell (Gordon). [http://blogs.voices.com/voxdaily/2006/02/frank_and_gordon.html source] Their misadventures with Frank getting flustered with the dimwitted Gordon has brought them to become two of the best known corporate mascots in Canada.

The animated duo were created by Montreal based Buzz Image.

The beavers appeared in their final ad for Bell on August 1, 2008 [http://www.cbc.ca/technology/story/2008/08/01/tech-bell.html] – more than a year before the Vancouver Olympics the pair was purportedly created to promote. Bell had recently been taken over by a new management team (in connection to its pending sale to a group led by the Ontario Teachers' Pension Plan), and a spokesperson for the company said that ending the Frank and Gordon campaign was symbolic of that change.

References

External links

* [http://www.bell.ca/ Bell Canada]

* [http://www.buzzimage.com/en/work/making_of/34/ Buzz Image Featurette on the making of Frank and Gordon]