Redskins (confectionery)

Redskins (confectionery)

Redskins are raspberry-flavoured chewy confections manufactured in Australia by Nestlé under their Willy Wonka brand.

The candy is sold as a short 4-gram bar wrapped in paper. Multi-packs and Redskin lollipops are also available.

Redskins are popular with young children because of their low price. They are also reputed for their tactile properties, in particular their ability to twist and stretch to great lengths. This is similar to the American taffy.

Redskins contain gelatine, so are not suitable for vegetarians.

Controversy

In 1996, a complaint was made to the New Zealand Advertising Standards Complaints Board about a Redskins advertisement aired on New Zealand television. The advertisement featured comedian Mark Wright dressed in American Indian clothing and assuming a mock accent. A stereotypical drumbeat featured on the soundtrack. Despite protest from Nestlé New Zealand that the advertisement was inoffensive, the Board upheld the complaint. [Kennedy, E. 'Complaints board upholds ruling against sweets ad', "The Dominion", 1 July 1996.]

Redskin packaging formerly featured an image of a Native American wearing a traditional headdress. This was replaced in the late 1990s by a more neutral red character.

References


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