Tamar.com

Infobox_Company
company_name = Tamar.com Ltd
company_
company_type = Limited
company_slogan = The Search Conversion Agency
foundation = 1995
location = flagicon|GBR London, England, UK
num_employees = 80 (2007)
industry = Internet Marketing
homepage = [http://www.tamar.com/ www.tamar.com]

Tamar (Tamar.com Ltd), is a digital agency with headquarters in London, UK and offices in Shanghai, China and Cape Town, South Africa. Established in 1995, Tamar survived the dot.com boom and bust of 2000/2001 to become a UK leader in search conversion.

Tamar specialise in 'search conversion', driving online traffic to websites via search engine marketing and converting more visitors to buyers via conversion-focused design. Tamar’s offering includes SEO, social media, mobile search and design & build.

Approximately 80 staff based in London, Shanghai and Cape Town provide online services to blue-chip UK-headquartered companies including; Royal Bank of Scotland, Lloyds TSB, Saga Insurance, B&Q and Direct Line, Royal Bank of Scotland, Tesco Personal Finance, National Car Rental and Arcadia.

Notable Events

1995 Established by CEO Tanya Goodin; First website launched in December of this year for Emap

1996 Professional services website built for MacFarlanes

1997 Tamar starts work for J Sainsbury PLC including three wesbites; Company moves to current premises in Chiswick.

1998 Full e-commerce enabled Website launched for Endsleigh Insurance.

2002 Tamar is listed in the New Media Age Top 100 websites

2003 Tamar launches websites / applications for Dreams PLC, American Express and Manchester United Football Club

2004 Tamar wins exclusive contract with Direct Line [http://www.e-consultancy.com/news-blog/360244/direct-line-appoints-tamar-for-seo.html] , and also begins working with Privilege, Green Flag, National Car Rental, Welcome Car Finance (Cattles PLC), Churchill and the RAC; The company is also appointed a preferred interactive agency for the BBC

2005 Tamar adds a number of big name clients to the roster, including Premierline Direct, Dial4aLoan, Bennetts, Express Insurance, NSPCC and Budget Insurance.

2006 Tamar launches its first overseas office in Cape Town, South Africa. More clients are added including Saga, Furness Building Sociey and Lloyds TSB [http://www.thesun.co.uk/article/0,,2005300000-2007340927,00.html] ; Tamar wins BBC Big Challenge Health Works Awards in the Healthiest Small Employer London category; Tamar wins Investors in People status

2007 Listed in the Media Momentum 2007 “Top 50 fastest growing digital media companies”. Awarded Highly Commended in the "National Business Awards" and for “best use of search marketing” at the TFM awards. First annual CSR Project [http://www.timesonline.co.uk/tol/news/world/africa/article1942888.ece] [http://www.timesonline.co.uk/tol/life_and_style/career_and_jobs/recruiter_forum/article2041424.ece] takes place in Guguletu, Cape Town South Africa. Client wins include Tesco Personal Finance, Arcadia, Eurocamp, Airmiles, The Post Office and Hillarys Blinds. New Social Media division launched in the UK [http://media.guardian.co.uk/newmedia/story/0,,2162280,00.html] [http://business.timesonline.co.uk/tol/business/industry_sectors/media/article2208081.ece] [http://www.marketingweek.co.uk/item/57431/259/263/0] [http://technology.timesonline.co.uk/tol/news/tech_and_web/the_web/article3277046.ece]

2008 In 2008 Tamar set up a registed charity to facilitate their global CSR work. Entitled 'Tamar Lifeline Charity' [http://www.tamarlifelinecharity.org.uk/] , the first project they are undertaking takes place in Shanghai, China. New projects include the website 'insurance.co.uk' for Lloyds TSB

Origin of the Name

Tamar was named after HMS "Tamar" - the naval base in Hong-Kong where CEO Tanya Goodin was brought up.

Tanya Goodin

Tanya [http://www.independent.ie/business/technology/microsoft-targets-google--with-45bn-bid-for-yahoo-1279654.html] studied English at Oxford University, then worked in several media/creative companies before setting up her own business in 1995. Tanya identified an opportunity within the digital industry – search engine optimization. Under Tanya’s leadership, Tamar has grown significantly in the last 13 years and now has over 30 major clients over three continents within the financial services, retail and travel industries. Tanya was also shortlisted for the 'Blackberry Women and Technology Awards' in 2008.

Tanya was an ‘Ernst and Young Entrepreneur of the Year 2007 Award’ finalist [http://www.bima.co.uk/bima-award/0509131704/bima-awards-2007/awards-judges/] and a finalist for the BlackBerry Outstanding Women and Technology Award 2008.

External links

* [http://www.e-consultancy.com/news-blog/360244/direct-line-appoints-tamar-for-seo.html "Direct Line appoints Tamar for SEO"] , "e-consultancy", March 3 2005
* Hastings, Katy [http://www.thesun.co.uk/article/0,,2005300000-2007340927,00.html "Quick new web for flooded"] , "The Sun", July 28 2007
* Lamb, Christina [http://www.timesonline.co.uk/tol/news/world/africa/article1942888.ece "UK firm builds a new kind of hope in Africa"] , "The Sunday Times", June 17 2007.
* Braid, Mary. [http://www.timesonline.co.uk/tol/life_and_style/career_and_jobs/recruiter_forum/article2041424.ece "Why it pays to give something back"] , "The Sunday Times", July 8 2007.
* Sweeney, Mark [http://media.guardian.co.uk/newmedia/story/0,,2162280,00.html "Commuters vent strike fury online"] , "Media Guardian", September 4 2007.
* Blakely, Rhys [http://business.timesonline.co.uk/tol/business/industry_sectors/media/article2208081.ece "Government rejects Facebook as a friend"] , "Times Online", August 6 2007.
* Reynolds, John [http://www.marketingweek.co.uk/item/57431/259/263/0 "The edge of the social crowd"] , "Marketing Week", August 9 2007
* Brewis, Kathy [http://technology.timesonline.co.uk/tol/news/tech_and_web/the_web/article3277046.ece "Who's pressing your buttons on Facebook?"] , "Sunday Times", February 3 2008
* [http://www.bima.co.uk/bima-award/0509131704/bima-awards-2007/awards-judges/ "BIMA Awards 2007"] , "BIMA Website".
* Martin, Nicole [http://www.independent.ie/business/technology/microsoft-targets-google--with-45bn-bid-for-yahoo-1279654.html "Microsoft targets Google with $45bn bid for Yahoo!"] , Irish Independent, February 2 2008.
* [http://www.tamar.com Tamar Website]
* [http://www.tamarlifelinecharity.org.uk/ Tamar Lifeline Charity]