ReadyMade Magazine

Infobox Magazine
title = ReadyMade

| image_size = 200px | image_caption =
editor = Shoshana Berger
frequency = Bimonthly
circulation =
category = Do it yourself (DIY)
company = Grace Hawthorne
firstdate =
country = United States
language = English
website = [http://www.readymademag.com/ ReadyMade]
issn = 1544-2950

"ReadyMade" (or "Ready Made") is a bimonthly magazine published by [See [http://readymademag.com/aboutus2.php] ] Grace Hawthorne which focuses on do it yourself (DIY) projects involving interior design, making furniture, home improvement, sewing, metalworking, woodworking and other disciplines. It also has increasingly focused on independent music and DIY culture. The magazine is marketed to people who enjoy creating unique items to have at home and wear, and features projects which can often be completed with affordable materials, including household items.

ubjects

Unlike more traditional home improvement magazines and how-to books, ReadyMade's projects are aimed at a younger (21-39) audience. Projects in their issues include:
* making a lamp out of a cd spindle
* altering a car stereo to accept an iPod input jack
* instructions on how to run for local office in the United States
* recycling broken speakers to become light fixtures, coffee tables, or bookcases

and similar projects with an emphasis on creating an urban indie aesthetic.

Demographic

ReadyMade is aimed at the emerging DIY culture in North America that enjoys not only the fashion of handmade items and interior design, but also the philosophy and politics inherent in recycling, DIY attire, and ecology. The ads featured in the magazine target a readership that is largely liberal, and interested in locally produced, handmade, ecological, and organic goods, but also features ads from companies such as PF Flyers shoes, Urban Outfitters, and similar corporations looking to appeal to a young hipster audience. The music featured in the articles is generally independent rock, featuring such artists' own DIY projects, such as an article where The Flaming Lips show how to make a mock space station out of junkyard parts.

References

External links

* [http://www.readymademag.com/ "ReadyMade" magazine]
* [http://www.charlesandhudson.com/archives/2008/03/shoshana-berger-founder-and-editor-in-chief-of-readymade-magazine.htm Charles and Hudson interview with co-founder and editor-in-chief Shoshana Berger]