Mysupersweet16.com

MTV’s Mysupersweet16.com is the immersive online component of MTV’s eponymous show which focuses on the best of the best coming outs, sweet 16s, quinceaneras and more.

Created as a place for girls and guys to memorialize their parties and share them with the world, the niche social networking site has experienced continued growth thanks to innovative networking features, intuitive profile creation tools, and a newly implemented Facebook widget.

Party hosts create and customize their profiles by uploading pictures and videos of their parties, or by “snagging” the planning, style, or thematic choices of other users. Users are then awarded with distinct rating-style “badges” based on their level of profile completion – those with more profile content get better ratings than those with less.

Parties can be browsed by most-anticipated, upcoming, and recently wrapped parties, or through the “party finder” map which allows users to locate parties anywhere in the US.

One Party of the Week is chosen each week to commemorate a particularly noteworthy party, but this distinction is not necessarily reserved solely for the most lavish and ostentatious.

Stefanie White, one of five semi-finalists of a late June on-air contest, was selected by site voters to have her party filmed by MTV which aired during a later episode of the titular program.

The site is one of Mtv’s newly launched vertical sites, with which the network aims to cater to an increasingly fragmented internet user base.