Bemco Australia

Infobox_Company
company_name = Bemco Australia.
foundation = Melbourne, Australia (1980)
location = flagicon|Australia Melbourne, Tullamarine
key_people = Helen Pilakis, Managing Director [cite web|url=http://www.bemcoaustralia.com.au/staff.htm|title= Bemco Staff|date=2004-09-08|accessdate=2007-09-11|publisher=Bemco]
num_employees = 10-20
industry = Export
products = Food
homepage = [http://www.bemcoaustralia.com.au/ http://www.bemcoaustralia.com.au/]

NTCU Fairprice Venture

Bemco Australia has played a pivotal role as the consolidator in a food chain to Singapore by addressingthe normal export hurdles through a partnership with one of Singapore’s largest supermarket chains,
NTUC Fairprice.

Bemco is continuing to export and promote Australian foods in Singapore following the September 2003 signing of an extension and expansion of a Memorandum of Understanding between NFIS Ltd and NTUC Fairprice to extend the concept of an ‘Australian Pavilion’ in NTUC’s supermarkets.

"The Australian Pavilion concept was so popular and successful that Fairprice was keen to extend the concept into some of their other larger stores," said Australian Trade Minister, Mark Vaile, at the MoU signing.

A further three Australian Pavilion sites have been established in Fairprice supermarkets and two more are under development. Smaller ‘Australian Bays’ are being extended into other Fairprice supermarkets around Singapore. In addition some Australian product lines, trialed at the Australian Pavilions, are now available to other supermarkets depending on consumer demographics and demand.

Sales of manufactured Australian food products have exceeded AUD $5 million since the partnership with NTUC Fairprice began in 2001. Over 200 Australian manufacturers/food suppliers, mostly small to medium businesses, have been involved in the export of more than 1,300 product lines to the initiative, and there has been a pleasing level of publicity and goodwill generated from the program both in Australia and Singapore.

Bemco is now drawing on its experience in managing the NTUC Fairprice Australian Pavilions in Singapore by establishing a direct relationship with selected retailers in other target Asian markets, commencing with Thailand. An MOU has been enacted with Thailand retail chain Villamarket.

Villamarket is keen to use its relationship with Bemco and a network of Australian suppliers to establish competitive features based on different products, themes and marketing strategies, rather than by dictating and controlling supplier terms through a dominant market share. The Thailand initiative will involve the creation of purpose built display units for the promotion of Australian brands in up to nine categories, including; snacks, confectionery, breakfast cereals, health foods, UHT milk, biscuits, quick and easy meals, wine and beer and beverages (juices and health drinks). [cite web|url=http://www.nfis.com.au/foodbiz/v1i3_nfisnews2.asp|title= Bemco links Australian supplies with Asia|date=unknown|accessdate=2007-09-08|publisher=Foodbiz]

Export Business Development for Australian Manufacturers

Export Administration and Logistics

For Australian manufacturers, Bemco handles all the necessary administration and logistics involved in the export process, thus allowing manufacturers to focus on their core processes, while Bemco provides administration and logistics for all export shipments. Bemco handles orders, paperwork and government liaison with the necessary regulatory departments for export and packing and shipping.

Export Sales

For Australian manufacturers, Bemco handles the intricate and complex set of cross cultural negotiations that make up Export Sales. Bemco provides leverage into international markets through its services. As a low risk strategy to enter and develop new sales internationally, this service is attractive because companies are accessing the Bemco network of clients and buyers that is managed by professional international sales people.

This can follow the process of Export Marketing and Planning provided by Bemco, or be directly as an outsourced international sales team for businesses. Bemco implements the agreed sales strategy and develops targeted markets, allowing companies to focus on the core aspects of their businesses.

Bemco regularly participates in major events and trade shows [cite web|url=http://www.dfat.gov.au/trade/trade2004/chapter_04.html|title= Bemco organises NTUC Fairprice|date=2004-09-08|accessdate=2007-09-08|publisher=Department of Foreign Affairs and Trade] and can arrange a presence for companies.

Export Marketing

For Australian manufacturers, Bemco handles the intricate and complex set of cross cultural negotiations that make up Export Sales.

Examples include:

*Company evaluation and reportExamines current company status, and determines whether companies are suitably prepared for exporting. Reports detail those areas that need attention, and offer advice and assistance to achieve infrastructure readiness to export.

*Internal product appraisal and reportOur experienced and knowledgeable marketing staff will appraise company products on a “per market” basis. After testing products, reports can be created that rate the chances of success for each market considered and suggests appropriate target markets.

*External (Market-place) product appraisal and reportHaving determined target markets, it can be arranged for samples to be placed with suitable customers for evaluation. Feedback can be obtained from these placements and the results can be presented in report form.

*ResearchEncompasses market, product and competition research projects. The results of all research done is presented in a user-friendly reports.

*Product developmentUsing the results of the research, assistance in deciding how to develop products or packaging to maximise the potential in the markets researched.

*Marketing planAssistance you in determining long-term aims and goals and help companies put together a successful marketing strategy.

*Promotional activities and eventsCompanies have the opportunity to be directly involved in the varied promotions and activities (tastings, in-store demonstrations etc.), and special events (Australia Day, Easter, Christmas etc.) organised by Bemco through its retail initiatives.

*Trade Show representationBemco regularly has a presence at the major industry trade expos, such as Food & Hotel Asia. You will have the opportunity to be included in these under the Bemco banner, giving your company and its products high profile exposure.

*RegistrationWe will co-ordinate and arrange any commercial and/or government product registration required in the importing country on your behalf.

*ResearchWe can arrange market, product and competition research projects for you. The results of all research done is presented to you in a user-friendly report.

*Escorted market visitsWe can co-ordinate and accompany you on visits to requested markets, give you exposure to the culture, customs and tastes, and introduce you to the people that matter ie. retail buyers, importers, chefs etc.

External links

* [http://www.bemcoaustralia.com.au Official Bemco Australia Homepage]

References