ExpoTV

ExpoTV

Infobox_Company | company_name = ExpoTV
company_
company_type = Private
foundation = 2004
location = New York, NY USA
key_people =
Daphne Kwon, CEO
Bill Hildebolt, President
Thi Luu, Senior Vice President, Web Operations
David Rubinstein, Vice President of Media Sales
Randy Lowenstein, Senior Vice President, Creative Director

industry =
products =
num_employees = | 17 homepage = [http://www.expotv.com] |

ExpoTV.com is a video-oriented website run by Expo Communications, Inc., a New York based company. The website features video product reviews submitted by community members called “Videopinions” as well as original content produced in-house. As of December, 2007, over 200,000 video product reviews were available on the site [ [http://www.expotv.com/about/press_releases/135,ExpoTV_Celebrates_a_Year_of_Exceptional_ About ExpoTV - ExpoTV Celebrates a Year of Exceptional Growth, Industry Accolades and Award-Winning Leadership | consumer reporters discuss products on video and earn money ] ] . In addition to running the website, the company also syndicates its content to partners and runs a cable channel also called Expo TV. The company has won various awards for innovation.

Founding and Early History

The company was founded in 2004 in New York city by Daphne Kwon, formerly the CFO of Oxygen Media and her husband, Bill Hildebolt, formerly a venture capitalist at General Atlantic Partners. The initial concept focused on the cable channel idea, which was to feature product demonstrations with the content created by manufacturers and enhanced by Expo TV to ensure objectivity and consumer interest. The company secured carriage from most of the major cable operators in the United States and today the channel has distribution in approximately 25 million digital cable households on free video-on-demand platforms [ [http://www.expotv.com/about About ExpoTV - Background | consumer reporters discuss products on video and earn money ] ] .

Launch of Videopinions

In the summer of 2005, the company decided to invite consumers to participate in its programming and it launched an alpha program for what eventually became the Videopinions program. The company believes that it was the first website to productize consumer generated video product reviews [ [http://www.expotv.com/about/press_releases/21,Expo_TV_Unveils_Videopinions About ExpoTV - Expo TV Unveils Videopinions | consumer reporters discuss products on video and earn money ] ] . Early efforts were hampered by the lack of available video upload tools and it took several months to get the technology working and consumers understanding the product.

In November, 2005, consumers uploaded over 1,900 Videopinions and growth in participation grew steadily during the 2006. During this period, the company worked to refine its technology and the standards that it asked the community to adhere to in order to ensure unbiased and helpful reviews.

The company believes and has stated in various press releases that it has the largest collection of video product reviews [ [http://www.expotv.com/about/press_releases/135,ExpoTV_Celebrates_a_Year_of_Exceptional_ About ExpoTV - ExpoTV Celebrates a Year of Exceptional Growth, Industry Accolades and Award-Winning Leadership | consumer reporters discuss products on video and earn money ] ] .

ExpoTV Community and Consumer Incentives for Participation

Only members of ExpoTV can submit Videopinions and they must agree to a set of Terms and Conditions that state (among other terms) that they are owners of the product, that they are not biased by conflicts of interest and that the review is their true opinion [ [http://www.expotv.com/legal/terms_conditions Expo TV Terms Conditions | ExpoTV | Consumer Product Reviews in Video ] ] . Several thousand people have contributed content and many members contribute content every month.

In order to compensate the community for their time and effort and to fairly compensate members for exclusive, unlimited rights to the content, Expo TV has provided various incentives for participation since the founding of the program. A new incentive structure was announced in April, 2008 [ [http://www.expotv.com/make Make product reviews in video | Overview - ExpoTV ] ] .

Expo TV does not reject reviews for expressing negative views on a product.

Online Syndication

During 2006 and early 2007, the company also entered into online distribution contracts for its content with partners including Yahoo!, AOL, Buy.com and Smarter.com. These relationships continue into 2008 and can be found respectively at http://video.yahoo.com/profile/46, http://video.aol.com/video-category/expo-tv/102264, http://www.buy.com/, http://www.smarter.com/. Also in 2006, the company entered into a relationship with About.com to syndicate About.com’s video content [ [http://www.expotv.com/about/press_releases/24,Expo_TV_and_About.com_Announce_Expert_Vi About ExpoTV - Expo TV and About.com Announce Expert Video Content Agreement | consumer reporters discuss products on video and earn money ] ] .

enior Management

The company continues to be managed by Kwon and Hildebolt. Other key employees include Thi Luu, the Senior Vice President of Operations who joined at the founding in May, 2004, from Amazon.com, and David Rubinstein, who joined the company in February, 2008 from Yahoo! to head media sales.

Funding

Early on the company was funded by “angel” investors, mostly former media executives in the New York city area. In December, 2006 the company received a round of venture capital funding announced at $6 mil from Masthead Venture Partners and Prism Ventureworks, two Boston based firms [ [http://www.expotv.com/about/press_releases/29,ExpoTV_Announces_$6_Million_Series_A_Fin About ExpoTV - ExpoTV Announces $6 Million Series A Financing | consumer reporters discuss products on video and earn money ] ] . Later, the company announced that DFJ Gotham, a New York City fund related to the West Coast fund Draper Fisher Jurvetson, had joined the financing [ [http://www.expotv.com/about/press_releases/91,EXPOTV_ANNOUNCES_THE_ADDITION_OF_INVESTO About ExpoTV - EXPOTV ANNOUNCES THE ADDITION OF INVESTOR DFJ GOTHAM; HITS MAJOR MILESTONE OF 100,000 VIDEOPINIONS REVIEWS | consumer reporters discuss products on video and earn money ] ] .

Awards

In the 4th Annual Stevie Awards for Women in Business, ExpoTV was the winner for the Most Innovative Company of the Year and a finalist for the Web site of the Year award [cite web|url=http://www.stevieawards.com/pubs/women/awards/282_1943_14136.cfm |title= 4th annual Stevie Awards for Women in Business |date=2007, November] ExpoTV's CEO, Daphne Kwon, was named as one of the Silicon Alley 100, an annual list of the most influential people in New York digital business. [cite web|url=http://www.alleyinsider.com/sa100/daphne-kwon.html |title= 2007 Silicon Alley 100 |date=2007, December]

Blogs

ExpoTV maintains a blog [ [http://blog.expotv.com/ EXPOTV Blog ] ] that features a variety of its content and also contains advice for entrepreneurs [ [http://blog.expotv.com/category/life-as-a-start-up/ EXPOTV Blog » Life as a Start Up ] ] and commentary on the new media space [ [http://blog.expotv.com/category/collison-of-media-and-commerce/ EXPOTV Blog » Collison of Media & Commerce ] ] .

References

External links

* [http://www.expotv.com ExpoTV]


Wikimedia Foundation. 2010.

Игры ⚽ Нужно решить контрольную?

Look at other dictionaries:

  • Vortigaunt — General CVG character name=Vortigaunt caption=A Vortigaunt, as seen in series= Half Life series firstgame= Half Life (1998) artist=Dhabih Eng voiceactor=Louis Gossett, Jr. Tony ToddVortigaunts are a fictional alien race in the Half Life series by …   Wikipedia

  • Hard Rock Cafe — Infobox Company company name = Hard Rock Cafe company company type = Private foundation = June 14, 1971 in London, England (UK) location = Orlando, Florida, USA key people = Isaac Tigrett and Peter Morton, Founders Florida Seminole tribe, owners… …   Wikipedia

  • Joe Louis Arena — Infobox Stadium | stadium name=Joe Louis Arena nickname= The Joe, JLA location= 600 Civic Center Drive Detroit, Michigan 48226 broke ground=1977 opened=December 12, 1979 owner=City of Detroit operator=Olympia Entertainment construction cost=$57… …   Wikipedia

  • Ford Field — Infobox Stadium stadium name = Ford Field nickname = location = 2000 Brush Street Detroit, Michigan 48226 broke ground = November 16 1999 opened = August 24 2002 owner = Detroit/Wayne County Stadium Authority operator = Detroit Lions surface =… …   Wikipedia

  • Astroglide — is a brand of personal lubricant manufactured by BioFilm Inc of Vista, California.The consistency of Astroglide is similar to that of pre ejaculate. Astroglide has achieved a good reputation among its competitors by tending not to have… …   Wikipedia

  • Campus Martius Park — Infobox park park=Campus Martius Park image size=225px caption=Soldiers and Sailors Monument in Campus Martius type=Municipal (City of Detroit) location=Detroit coordinates=coord|42|19|53|N|83|2|48|W| size=convert|1.2|acre|ha|lk=on opened=1850;… …   Wikipedia

  • Fox Theatre (Detroit) — Infobox nrhp | name =Detroit Fox Theatre nrhp type =nhl | caption = Foxtown in downtown Detroit location= 2111 Woodward Avenue Detroit, Michigan USA lat degrees = | lat minutes = | lat seconds = | lat direction = N long degrees = | long minutes …   Wikipedia

  • Fremont Street Experience — The Fremont Street Experience (FSE) is a pedestrian mall and attraction in downtown Las Vegas, Nevada. The FSE occupies the westernmost 5 blocks of Fremont Street, including the area known for years as Glitter Gulch, and portions of some other… …   Wikipedia

  • Toledo Museum of Art — Infobox Museum name = Toledo Museum of Art imagesize = 250 map type = latitude = longitude = established = 1901 location = Toledo, Ohio, USA type = Art museum visitors = director = curator = publictransit= website = [http://www.toledomuseum.org/… …   Wikipedia

  • Facebook Beacon — Beacon is a part of Facebook s advertisement system that sends data from external websites to Facebook, ostensibly for the purpose of allowing targeted advertisements and allowing users to share their activities with their friends. Beacon was… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”