David A. Aaker

David A. Aaker (b. 1938) is a brand consultant, CEO of Prophet consultancy and author of 12 books.

Books

*"Managing Brand Equity", 1991, ISBN 978-0029001011
* "Building Strong Brands", 1995, ISBN 978-0029001516
* "Developing Business Strategies", 2001, ISBN 978-0471064114
* with Erich Joachimsthaler "Brand Leadership: The Next Level of the Brand Revolution", 2000, ISBN 978-0684839240
* "Strategic Market Management", 2007, ISBN 978-0470056233
* "From Fargo to the World of Brands: My Story So Far", 2005, ISBN 978-1587364945
* "Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity", 2004, ISBN 978-0743249386

Links

* http://www.prophet.com/