Brand aversion

Brand aversion

Brand aversion is an antonym of brand loyalty. It is when a consumer experiences distrust or a disliking of products from a particular brand based on past experiences with that brand and its products, similar to taste aversion.

Brand aversion usually happens after recent bad press, a mass product recall, or other poor product launches. An example would be US voters aversion to Diebold voting machines based on their alleged inferiorities.

ee also

* Brand loyalty
* Brand architecture
* Brand equity
* Brand management
* Customer engagement
* Employer branding
* Evangelism marketing
* Taste aversion

References

External links

* http://juliansanchez.com/notes/archives/2007/08/brand_aversion.php
* http://72.14.209.104/search?q=cache:www.evofc.com/2007/08/03/brand-aversion/
* http://machinist.salon.com/blog/2007/08/16/diebold_name/


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