Pay per ship

Pay per ship

Pay Per Ship (PPS) is an advertising model and direct marketing method whereby advertisers only pay for each individual ad sent via trackable courier service or express mail. The ad itself is an advertising insert printed by the shipper along with the shipping label, and subsequently included in a letter or package as contextual advertising. Advertisers bid on keywords or target market that they believe best fit the product or service being advertised. The ad is then offered, along with a payment for printing and including the ad, to shippers as they print their shipping label for a particular package or packages. If the shipper chooses to include the ad, the advertiser is charged and the shipper is required to print the ad and include it with the shipment.

Pay per ship auctions let advertisers offer ads to shippers but let the shippers make the final decision on which ad to include, giving prominence to advertisers who pay more, but letting shippers decide on an ad using criteria other than highest bid.

Pay per ship services are similar to online cost per action arrangements to form Paid inclusion advertising relationships, in that they match advertisers and publishers (shippers) and let companies decide on who to partner with using a web-based service. This advertising model is similar to pay per click in that advertisers pay for a particular, targeted display of an ad to a customer, but without the problem of click fraud since each impression is physical rather than online, and requires an individually trackable package or letter.


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