Gibson's law

In public relations,cite journal
author = Proctor, Robert .N.
authorlink=Robert N. Proctor
year = 2004
title = Should medical historians be working for the tobacco industry?
journal = The Lancet
volume = 363
issue = 9416
pages = 1174–1175
url = http://linkinghub.elsevier.com/retrieve/pii/S0140673604159813
accessdate = 2007-08-05
quote=There is a saying in American public-relations circles that for every PhD there is an equal and opposite PhD
doi = 10.1016/S0140-6736(04)15981-3 ] and in the practice of law, Gibson's law holds that "For every PhD there is an equal and opposite PhD."cite book
author=Lewontin, Richard C.; Singh, Rama S.
others=Robert N. Proctor
title=Thinking about evolution: historical, philosophical, and political perspectives. Volume two
publisher=Cambridge University Press
location=Cambridge, UK
year=2001
pages=p. 568
isbn=0-521-62070-8
quote='For every Ph.D. there is an equal and opposite Ph.D.' Gibson's Law] The term specifically refers to the conflict between testimony of expert witnesses called by opposing parties in a trial under an adversarial system of justice.cite journal |url=http://findarticles.com/p/articles/mi_m2320/is_1_66/ai_84547066/pg_3
title = Controversy and the problems of parapsychology
accessdate=2007-08-05
author = Zingrone, N.
year = 2002
month= 03
journal = Journal of Parapsychology
volume = 66
issue = 19
pages = 3
quote=...controversy flows from a "truth" that encapsulates the ease with which both prosecuting attorneys and defense attorneys can always find a crucial and credible scientific expert to testify on behalf of their own case and against the crucial and credible scientific expert hired by their opponents] It is also applied to conflicting scientific opinion injected into policy decisions by interested parties creating artificial controversy to promote their interests.cite book
author=Hess, David J.
title=Science studies: an advanced introduction
publisher=New York University
location=New York
year=1997
pages= p. 94
isbn=0-8147-3564-9
quote=Proctor borrowed “Gibson's law” from public relations research and introduced the term “smokescreen effect” as two important techniques for inducing controversy to promote interests.]

References