NorgesGruppen

NorgesGruppen ASA

Type	Private
Industry	Grocery
Founded	1994
Headquarters	Oslo, Norway
Area served	Norway
Key people	Tommy Korneliussen (CEO) Knut Hartvig Johannson (board chairman) Johan Johannson (board member)
Revenue	NOK 36.6 billion (2006)
Operating income	NOK 1,453 million (2006)
Employees	25,000 (2007)
Website	www.norgesgruppen.no

NorgesGruppen ASA is a Norwegian corporation that operates as wholesaler and retailer within grocery stores and kiosks. It is the largest trading company in Norway, with a 36,7% market share within groceries. In 2006 it had 1,898 stores and 766 kiosks. The group dates back to 1994 when a number of major wholesalers merged to create the corporation.

Retail

The company has a number of chains related to it, both operated by the company itself and through franchise. This include Kiwi (low price grocery), Meny, Centra, Jacobs, SPAR, Ultra (all supermarkets), Helgø Matsenter (high end grocery), Joker (local stores) and Mix (kiosks).

Wholesale

The retail section is organised through the ASKO companies and Storcasher, including wholesale to the retail segment and to other major institutional clients. It includes 18,000 products and 12,000 customers organised in nine regions, 13 warehouses with the central warehouse at Vestby. Some other small retail chains use NorgesGruppen as wholesaler, including Bunnpris.

Brands

NorgesGruppen holds a number of corporate brands, with Unil AS responsible for the development and management of the internal products. The brands are:

• First Price (inexpensive brands)
• Eldorado (food and drinks)
• Fiskemannen (fish)
• Slakter'n (meat)
• Rimco (soap and laundry products)
• Smart (animal feed)
• Seidel (beer)